An Eye Towards The Future Jul 27, 2020 ... Gen Zs have been deeply and unequivocally impacted by the Covid-19 pandemic, and represent how these resilient young adults have been internalizing this impact, ultimately evolving in a way that is quite unprecedented.We examined how both generations are upending the status quo, not only in the wake of the pandemic but also in the aftermath of a recent wave of social unrest. The confluence of such events is causing youth to reexamine established ways of working, socializing, eating, self-care ...
A Defining Moment Mar 24, 2020 ... other shifts may turn out to be relatively short-lived. Leveraging our knowledge and perspective from studying young generations for the past 20 years allows us to take the long view into how Covid-19 will impact Gen Z and Millennials, their values, their behaviors, and even how culture moves forward and evolves from this. We already know that there will be a strong desire for a return to normalcy after such a disruptive event, and many of the characteristics and values that have defined Gen Z and ...
Opportunity Knocks Dec 14, 2018 ... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...
Find Your Place Dec 17, 2018 ... circumstance. When it comes to home, young adults aren't settling down in one place to the same extent as did past generations, and therefore, they're not looking to their neighborhoods to establish a sense of community where they live. Even those who do stay in the same location for a long period of time typically don't look to their immediate surroundings or neighbors for a sense of community. As they see it, there’s little point in getting to know the people who live alongside them who they may have ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...
Innovation Halo Sep 21, 2018 ... For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. Modern youth are the first generations who are accustomed to constant newness. Whether they're scrolling through Instagram or shopping on Amazon, they're used to always seeing something different and fresh. When they look at their mobile phone and there isn't a ...
Free For All Sep 19, 2019 ... both generations attempt to mitigate their burnout, their free time becomes an important period during which they can recover. That said, Ys and Zs regard their free time differently, with Ys using it as a time to be productive and Zs regarding it as a well-deserved break. Understanding how Ys’ and Zs’ values affect their free time will help your brand create the right messages that resonate with their outlook on burnout recovery, as well as reach them during those hours when they have nothing to ...
The State Of The Sub/Urban Dec 15, 2018 ... car-dependent than in decades past. Whereas cities and suburbs have historically been two distinct places with opposing lifestyles, these environments are becoming more similar to one another in their physical design and offerings, particularly in the U.S. As this happens, both types of places are becoming more attractive to young generations and further encouraging their transient tendencies by creating more places to live that align with their preferences.Suburbs need to evolve in order to ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... youth are Making A Living on their own terms as they create their own unique ideals when it comes to work, money, and home and disrupt established institutions in the process. Gen Ys and Zs are pushing back against standardized expectations for what type of lifestyle is ideal and are instead configuring their lives around what matters most to them personally—be it having ample time, flexibility, money, space, etc. Just as young generations have redefined luxury to be less about ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior. In previous generations, there tended to be a universal image of a dream home: a large house in the suburbs. As Boomers strived to “keep up with the Joneses,” they sought spacious houses with similar aesthetics, since having a home resembling that of others on the inside and outside demonstrated one was in fact ...