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Macrotrends

Personal Best

... As young consumers strive to improve themselves, they're embracing custom personal care products that leverage data and technology to address their specific needs and provide optimal performance.In young consumers' quest for self-betterment, they're looking to know what personal care products are best for them in order to optimize the impact such items have on their hair, skin, and overall beauty and grooming routines. The market is chock full of products that promise to help consumers be a ...

The Malevolution

... strength, men are increasingly elevating their identities through a route historically tread by women: physical appearance. This is evident in the booming global male grooming market, which is projected to swell to US$60.7 billion by 2020 or even as high as US$116.7 billion by 2025. The growth of male grooming is also an extension of the wellness movement; youth in general are making more time for self-care (see Nesting & Resting). Half of young men in the U.S. and 37% in the UK even say that grooming ...

Nesting & Resting

... invest a lot of time into curating a space full of beautiful things: plants, artworks, sentimental objects, etc. LILY, 20, UKElevating simple indulgences also sparks the joy of treating oneself affordably at home; 67% of youth indulge in products to take care of themselves (69% of young women and 65% of young men—which the booming male grooming market reflects). Trendsetters, at 82%, are significantly more likely to do so. In the past, treating yourself was about splurging on big-ticket ...

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

Influence Buy Category

... their followers are most likely to make. Across the board, we found that youth that follow influencers in a certain category are also likely to make purchases in that category (those following beauty influencers are likely to make beauty and grooming purchases, those following cooking influencers are likely to make purchases in the cooking category, etc.)—but what we also found were adjacent categories worth your exploration. The following infographics display our findings, which present a ...

Culture Spotlight On Japan

... accessories.Please select one statement from each pair below that you agree with more. I prefer to shop for shoes in-store | I prefer to shop for shoes online | I prefer to shop for clothing items in-store | I prefer to shop for clothing items online | I prefer to shop for accessories items in-store | I prefer to shop for accessories items online Only 9% of Japanese youth think athletic fashion isn’t as cool as it used to be.BEAUTY & GROOMING IN JAPANAs beauty and grooming trends grow in Japan, nearly three ...

The Urge To Splurge

... . Gen Zs have made luxury purchases in over the past year are clothing, shoes, dining out, tech & accessories, and beauty/grooming. This varies slightly among UK Zs: the #1 and #2 categories they have splurged on in the past year are clothing and shoes, followed by tech & accessories in third, entertainment events/experiences and beauty & grooming—tied for fourth—and dining out. When it comes to the top two types of splurges for Zs in both countries, four in 10 made a luxury clothing ...

Culture Spotlight On China

... Chinese youth have seen more of a focus on men’s grooming in recent years. This focus is especially noted by 29% of those aged 18-29.Which of the following, if any, are true for you?Select all that apply. I think it's acceptable for men to wear makeup | Men in my country have become more focused on grooming in recent years BEAUTY & GROOMING IN CHINA Although women continue to dominate the beauty scene, Chinese men cannot be ignored. Nearly one-quarter of men are interested in learning more about ...