Entertainment Mar 05, 2019 ... ?Please select all that apply. Watched a movie at home | Played video games | Listened to the radio | Played app-based games | Watched a movie in a movie theater | Played a physical board game/card game | Read a book | Read news online | Gone to a live event (e.g., concert, theater) | Read a blog | Read a magazine | Read an email newsletter | Listened to a podcast | Read a print newspaper | Listened to an audiobook | None of the above ...
Gen Z & Open-Mindedness Jun 09, 2017 ... boys or girls.BOYS VS. GIRLSTrendsetting Zs tend to be more open-minded about gender roles in action than their gen pop counterparts. About nine out of 10 Trendsetters think it’s acceptable for women to be strong, have short hair, and be the primary money earners in a household. The same number think it’s acceptable for men to be emotionally sensitive, and to stay home and raise their children. Across the board, Z females are more accepting of defying gender stereotypes than Z males. In the U.S ...
Shopping Jun 29, 2016 ... categories. This is likely higher among moms because they are still doing the majority of family shopping, despite dads taking a more involved role in all aspects of parenting today (see Major Dads). Many parents say their child influences their decisions on what toys, clothes, furniture and décor, and technology they buy for him/her. Moreover, many parents also buy items for themselves or their family, such as food, in-home entertainment, personal care products, and even vehicles, due to their child’s ...
Innovation & Social Media Sep 01, 2018 ... days (e.g., social media posts, call/text message history).CONTROL WITH TECHNearly half of U.S. Trendsetters use technology to track their productivity, and 41% of UK Trendsetters do this as well. Another three in 10 U.S. and UK Trendsetters use technology to take control of their personal environment (e.g., always being able to check on a home when away).Which of the following, if any, are true for you?Select all that apply. I use technology to take control of my personal environment (e.g ...
Work Life & Friendship Nov 23, 2017 ... A quantitative overview of how work life blends into social outings. 37% of U.S. and UK Trendsetters share similar professional interests with their friends.7 in 10 young people, including 8 in 10 U.S. Trendsetters, prefer to go home after work first if they plan on going out that night.AFTER WORK SOCIALIZINGFor those who plan on going out after work, there are a few things they do to get ready before meeting up with friends. Among U.S. Trendsetters, 79% want to change their outfit ...
Gen Z & Technology Jun 04, 2017 ... Trendsetters have used or are interested in using a drone, augmented reality, or a household digital assistant such as Amazon Echo, while household robots are not as appealing for this cohort. Which of the following, if any, have you ever used/have not yet used, but are interested in using?Please select all that apply. Virtual reality | A drone | Augmented reality (for example, Pokémon Go) | A household digital assistant (for example Amazon Echo, Google Home) | A household robot (for example ...
Betterment & Fitness Mar 03, 2018 ... my peers/friends to exercise | Other | I do not exercise 92% of UK Trendsetters and 89% of U.S. Trendsetters agree that being healthy helps make them the best version of themselves.WORKOUT ROUTINEAbout seven in 10 U.S. and UK youth prefer to work out alone. Another six in 10 prefer to direct their own exercise routine rather than attend a class or engage with a trainer, and prefer to workout at home over a gym/studio. Please select one statement from each pair below that you agree with ...
Worldly Improvement Feb 28, 2018 ... , events package) | A stay at an all-inclusive resort | A room in a hostel | A private apartment/home via the sharing economy (e.g. Airbnb) | A room in a private home via the sharing economy (e.g. Airbnb) | Other travel purchase | A reservation at a campsite | Train ticket (not for daily commute) | None of the above REASONS TO TRAVELThree quarters of Trendsetters across the U.S. and UK have taken a personal trip in the past year to relax, get away, and to try new things. Another ...
Current Financial Situation Aug 29, 2017 ... in the UK (9%) and AUS (21%).INSURANCETrendsetters, more so than the overall population of youth, feel the need to carry insurance coverage. As such, 30% of Trendsetters have health insurance, 21% have life insurance, and of those who own/rent their home, 21% have homeowner’s/renter’s insurance. Insurance policies are more common among those in the U.S., with U.S. youth being more likely than UK and AUS to have homeowner’s or renter’s insurance. Women are more likely than men to have both health ...
Work Preferences Sep 08, 2017 ... manager/boss | Have a hands off manager/boss | Work in a collaborative environment | Work independently ENVIRONMENT PREFERENCESAlthough most young people would rather work with others than alone, the majority would rather have private offices than work in open office spaces and would rather work from home than in an office. Slightly more would prefer not to travel for work than have a job where they had to travel. Additionally, young people would be just as happy in a vibrant/upbeat environment as ...