Brands & Marketing Jun 05, 2019 ... experience with these actions, products, or services? Garden/outdoor | Accessories not including shoes (e.g., wallet, jewelry) | Dining out (e.g., restaurants, takeout, fast food) | Home décor/furniture | Bars/clubs | Clothing | Groceries | Sports/fitness (e.g., sports equipment, workout gear) | Traditional media (e.g., books, DVDs) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Entertainment events/experiences (e.g. theater, concerts ...
BMS Mind Jun 23, 2015 ... knowledgeable | I'd rather be creative | I'd rather have book smarts | I'd rather have street smarts | My generation isn't as smart as older generations were | My generation is smarter than older generations SEEKING SANCTUARY Ys lead extremely busy and “always on” lives and hence seek quiet places and “me time” as a way to relax and unwind. Nearly all have places that they consider personal sanctuaries, with most saying their current home is their main oasis; this is particularly true of older Ys ...
BMS Body Jun 22, 2015 ... A quantitative overview of physical health and wellness habits and preferencesCONSCIOUS CONSUMERS Most Ys are thoughtful about what they put into their bodies, with Trendsetters and women being more likely than average to be conscientious about what they consume. Most Ys prefer to drink water rather than sports drinks when exercising, try to eat non-processed foods and home-cooked meals, and avoid fast food. Older Ys are particularly likely to watch what they eat, while younger Ys are ...
Digital Next Tech Dec 24, 2014 technology 3D augmented reality gadgets wearables ... agreement about what future tech is most appealing. They are drawn to cloud services and mobile payments, and both want to try 3D printing and virtual reality. Interest in certain new technologies is partly driven by life stage. Teens, whose lives exist largely online, are more curious about the cloud than are their older peers. Conversely, older Ys are more interested in smart home tech, fitness trackers, and mobile payments. Despite the media attention smartwatches have received, 42% of Mainstream and ...
TV, Movies & Books Nov 24, 2016 ... while simultaneously watching TV, movies, or videos. About a third of youth are also playing games and doing household tasks while watching entertainment. Trendsetters are more likely than the general population of youth to do nearly every activity while watching TV, movies, or videos, and women are more likely than men to multitask when watching media.While at home watching TV, movies, or videos, which of the following, if any, are you often doing simultaneously?Please select all that apply ...
Media Mix Nov 26, 2016 ... youth have watched streaming videos and movies at home. Additionally, about half of youth in both countries have also listened to the radio, played video games, listened to streaming services, and watched a movie in the theater during this time period. Trendsetters are more likely than young adults overall to have done each activity in the past three months, with about eight in 10 having seen a movie in a movie theater during this span. Which of the following, if any, have you done in the past ...
Gen Z Zscape Mar 19, 2015 family gen z causes and issues hobbies ... | Shooting/Editing videos | Writing | Cooking | Financial investing/budgeting | Self-promotion | Interior design | Fundraising | Crafting/Sewing Lifetime Achievements Traditional life goals, such as owning a home, owning a car, and getting married rise to the top of Zs' list of ambitions. However, they also have more modern aspirations. Nearly half want to travel the world, 37% want to start their own business, 32% want to create a video game, and 20% want to start a charity. Boys are more likely ...
Love Dating Dec 13, 2015 ... relationships more stressful | Technology makes it easier to find the one | Romantic relationships get serious more quickly today because of technology OUT ON THE TOWNWhen it comes to the perfect date night, going out for a meal is how most global youth would choose to spend their evening, followed closely by going to the movies. Nearly four in 10 prefer the same activities at home, watching TV or movies on the couch or cooking a meal together. Nearly half of global women would opt for an evening in to ...
Gender Singlehood/Parenthood Sep 24, 2013 ... so miss the single, and especially male, population, like housewares, vacuums, home appliances, etc. Housewares and appliance brands are missing a huge opportunity with singles, since single people probably have more disposable income and care more about aesthetic than function in their own homes. As a single girl, I have full decision-making power over what couch I buy or dishwasher I invest in. KELSEY, 2635% IF SINGLE YS SAY THEY WISH THERE WERE MORE PRODUCTS, SERVICES, AND ADS TARGETED TO ...
Gender Story Sep 18, 2013 ... (breadwinner/housewife) and looks/style (macho smoker/ June Cleaver). Masculinity and femininity today are not so much defined by these. Fashion has simply exploded in terms of what is accepted, and there have been no iconic ‘masculine’ or ‘feminine’ silhouettes and styles since the 1980s. And in terms of roles, there are now male nurses, female doctors, stay-at-home dads, female engineers, women playing previously considered ‘masculine’ sports, etc. A stay- at-home, single dad can still be considered ...