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Macrotrends

Making A Living

... Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.When Gen Xers first entered the workforce, they generally had the same objectives when it came to work, finances, and home. They tended to focus on climbing the corporate ladder in order to make the most money to afford the biggest house they could. This was the norm, and people faced societal ...

Personal Property

... Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior. In previous generations, there tended to be a universal image of a dream home: a large house in the suburbs. As Boomers strived to “keep up with the Joneses,” they sought spacious houses with similar aesthetics, since having a home resembling that of others on the inside and outside demonstrated one was in fact ...

House Funders

... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...

The Right Moves

... The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.As young adults are hacking homeownership to afford a house of their own and putting a unique spin on their home aesthetic in order to achieve their desired residence, mobile homes are on the rise as one such option. Unlike the stereotypes of the past, depicting a low-class trailer park full of undesirable neighbors, living in a ...

Nesting & Resting

... Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.The retail industry has been faced with mounting challenges as it adapts to young consumers’ shifting shopping preferences in recent years, but when it comes to budding opportunities for brands, there’s no place like home. Nesting, once reserved for single people making their living spaces “their own” before starting a family, has taken ...

Eco-Exhibitionists

... more fashionable from a cultural standpoint, it’s likewise becoming more fashionable from a design standpoint. It’s no longer enough for products to simply be functional—they must also be beautiful. For example, a home can’t simply have solar panels on the roof; they must complement and enhance the aesthetic to increase its curb appeal. Now that Tesla is getting into the solar roof business, brains and beauty are closer to home than ever. Indeed, sustainability is getting sexier, and ...

Self Made Global Trends

... A snapshot of cultural trends related to work, finance, and home life impacting young people around the world. - CHINA: STAR SEARCH - Chinese employers have taken to Western astrology to predict more than what their week may bring, but also who they may hire, as reported by The New York Times. Employers and employees alike are using their zodiac sign to depict how they work best and who would work best with them. Managers are taking into account how different signs relate together, and which ...

Self Made Marketing Tips

... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...