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Macrotrends

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... ”. ...Travel and hospitality brands partnered with retailers to support a cause? For example, an outdoor apparel company and a hotel chain or airline could partner to promote building homes abroad and offer discounts on both apparel and travel costs? ...Hotels offered pay-it-forward programs where you can accumulate additional miles or points for volunteering while traveling? ...Airlines made it standard for passengers to watch a short educational video on environmental causes? Similar to the safety ...

On The (Im)pulse

... for flights and hotels as the best way to win at impulse travel. Brands across all verticals have had to adjust to this disruption as young consumers flip the model of control from the hands of specific airline and hotel brands to the tools and platforms that they use to game the system. Chase is one such institution that has catered to this reprioritization of travel by offering credit cards with some of the best all-around travel rewards programs on the market that are not limited to one ...

Over The Influence

... board in exchange for "exposure." Some hotels have publicly lashed out at influencers' entitlement, even banning them from their properties, while an LA-based ice cream truck owner posted a sign saying that influencers would be charged double, which quickly went viral. News of influencers asking for these types of excessive handouts don’t always sit well with consumers, as 62% of UK youth and 57% of U.S. youth say influencers are spoiled and 53% of UK youth and 49% of U.S. youth say influencers ...

Global Social Trends

... pessimistic memes or expressing a dissatisfaction with their current living situations via social media. - JAPAN: SOCIAL MEDIA SWIMMIN’ - Forget a fun night out at the club—Japanese women are passing on the bar scene and heading to luxury hotels in the evening to sit by the pool instead. This activity has gained so much popularity that businesses have extended their pool hours to accommodate the new pastime. It’s not really about relaxing by the pool; most of the popularity is centered around ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...

Home & Away Marketing Tips

... . Consequently, they don’t feel an affinity to traditional neighborhood community centers and look elsewhere to obtain this type of connection, affording brands the opportunity to provide it for them. Companies can build spaces where young consumers can connect IRL around the shared enthusiasm for a brand. Standard Hotels Recognizing that people don’t interact with strangers in the hotel lobby anymore—as they’re more likely to be on their phones—The Standard Hotel created The Standard Lobby, an ...

It's A Mall World After All

... ). And while airports have recently evolved to provide more traditional mall-like experiences (see Home & Away), outside of this setup, the idea of the captive shopper has gone by the wayside. Retail environments across the board are having to rethink their very reasons for existing: hotels aren't just functional spaces for people to sleep; they need to provide an experience. Restaurants and bars aren't just for eating and drinking—they need to serve up an entire design aesthetic ready to be ...

Home & Away Entertainment Trends

... their flights will be able to view G-rated short films made by Oregon filmmakers.Changi Airport Movie TheatreRated the best airport in the world, Singapore’s Changi Airport features a host of luxurious amenities, including a butterfly garden, pool, two hotels, and a movie theater. Located in the airport’s Terminals 2 and 3, the Changi Airport Movie Theatre screens free movies all day, allowing passengers to sit back, relax, and enjoy a film while waiting for their flights.ROAD TRIP MOVIESYoung ...

Cultural Diplomats

... —an aspiration that the peer-to-peer travel market has helped fuel. As early adopters of P2P services like Airbnb and Couchsurfing, GYs now possess widespread access to affordable, noncommercial alternatives to traditional travel mainstays like budget hotels and generic tour groups, meaning they don’t have to settle for a sanitized cultural experience. Instead, they can connect directly with locals for insider guidance. By cutting out middlemen, both traveler and host are empowered to engage with ...