16 results for '"local culture"'
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Macrotrends

(Pas)Sport

... a 26-year-old man from New York noted in one of our focus groups: “If you want to see local culture, seeing the team of that particular place is going to give you that experience. Each city and its fans have a different flavor, even if you’re seeing the same sport in different cities.” This attitude is a notable shift from older generations who tend to only attend sporting events while away if they’re already passionate about a particular sport. Modern young adults, however, aren’t attending ...

Living Experiments

... research to fully explore the local culture; they are getting out of their comfort zone with the aim of self-discovery. Ys look to brands for help with many areas of their lives, and this is no different. They will embrace brand-sponsored media that covers those who have taken such a leap of faith to give them inspiration as they plan their own Living Experiments. Brands, particularly those that are global, are advantageously positioned to give young people advice and tips on how to immerse themselves ...

Soloists

... but who want someone else to help them sort out the details. It offers tours that allow Soloists to get off the beaten path and become more intimate with local culture. 82% of young adults say being comfortable alone is a sign of independence. Only 20% of Ys live alone, a factor that is driving many to seek alone time in public spaces. ME TIME Many young adults are choosing to go solo for many traditionally group-oriented activities, such as going to the movies (48%), eating at restaurants with ...

Geomarking

... hometown essence. Likewise, Starbucks takes its iconic product, the Frappuccino, and GEOmarks it to local tastes such as the Algarrobina in Peru or the Coffee Jelly in Japan. Going forward, marketers across all industries should be thinking about how their content, products, and campaigns, particularly those that strike a global chord, can serve as jumping off points for GEOmarking behavior. By inspiring GYs to share in a universal movement, brands can help them preserve their local culture while ...

First Glocals

... homogenization. Travel used to provide a highly anticipated opportunity to collect products one can’t find at home, but with online shopping, it is now difficult to find anything truly unique that can’t be ordered with a click. In response, we are seeing a new duality among GYs, who want to foster international connectedness without sacrificing pride in their cultural heritage. Indeed, as a 25-year-old respondent from South Korea told us, “Right now I have both local culture and global culture within myself ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Have Guidance, Will Travel

... to Morocco next April, will welcome guests to the brand’s new Equinox Hotels.West Elm Earlier this year, home goods retailer West Elm launched West Elm LOCAL Experiences, continuing the brand’s investment in creative communities and local economies. Participants are invited to engage with artists and craftsman in unique experiences, learning knowledge or skills reflective of the local culture and/or craft, making it particularly appealing to those visiting the area.New York Times Urban Adventures ...