Marketing Tips Dec 11, 2015 marketing relationships dating love ... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...
The One Dec 10, 2015 marketing relationships retail customer service love ... To get consumers to fall in love with a brand and stay committed, marketers should take an approach similar to that one would take with a romantic partner. Young consumers around the world are frequently criticized for being non-committal towards brands. Because they often “play the field” when it comes to their purchasing habits, they’re labeled disloyal for not sticking with a company in a single category. Although youth are inherently experimental and seek to sample as much as possible ...
Show Me Love Dec 09, 2015 relationships spending love ... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... aspirations and expectations. Modern global youth, however, have more varied Relationship Goals, as they’re exposed to more diverse types of romantic relationships than ever before. They don’t feel as obligated to abide by longstanding societal behaviors, and as a result, they’re less able to assume they want the same things from a relationship as someone else. The mere concept of a “typical” romantic relationship hardly resonates today, as youth feel that they should be able to lead their love lives as ...
Modern Love Nov 28, 2015 global relationships dating ... An overview of what romance looks like today, from relationship markers to displays of affection. Romantic love has always been a fundamental global touch point. Humanity’s need for emotional fulfillment through intimacy is one of the few truths that translates across borders and languages. But, with youth around the world reexamining what they want out of romantic relationships—not to mention, elevating the voice of dating culture in media and entertainment—the evolving nuances of that truth ...
For Love And Money Sep 08, 2015 career mentoring salary startups work-life balance ... , would prefer a job that makes a difference in the world (53%). In the end, love conquers all, as 67% of young adults would rather have a job they love even if it doesn’t come with a high salary. Additionally, just as young adults want flexibility in their personal lives, they also want flexibility in their work lives. The majority would prefer a flexible schedule (70%) over working 9 to 5 (30%), working for themselves (55%) over working for a company (45%), and working independently (52%) over ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , are hungry for more), they feel empowered to engage with luxury brands on their own terms, whereas in the past, consumers felt intimidated by these brands and their walled-off world of covetable finery. If I love something I'll drop whatever cash I need for it, but it's very much I need to love it. I actually just got a Fendi bag that I absolutely love to death. I was really happy. ANTHONY, 26, OHAs the world of luxury has shifted to be more democratic, it then follows that luxury pieces aren’t ...
Pairing Off Dec 02, 2015 global relationships apps dating ... Young people are looking to digital tools to connect them with romantic partners in the real world rather than online. Youth today have more opportunities to find love than did prior generations at their age. And while they may be meeting a greater number of potential romantic interests, the fact that these initial interactions are largely occurring in the digital realm is leaving them somewhat unsettled. Even though they are digital natives who perceive the notion of living without ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... share it freely for others’ benefit. As youth see it, when entertainment brands or personas divulge how content came to be and what it means from their perspective having produced it, they’re educating fans, as well as inspiring and aiding society to collectively push creative boundaries. As consumers explore entertainment they love in this manner, they’re gaining takeaways to apply to their own lives, including insight, guidance, and ideas for hobbies (see Culture Counseling). Youth don’t just feel ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
