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Macrotrends

The Binge Method

... binge mindset now extends beyond the screen. We’re seeing binge behaviors applied to books, magazines, music, gaming, and even social media. Newly popular are speed-reading apps that promise users the ability to tear through their Kindle libraries and Pocket queues at four times their usual reading rates. Among audiophiles, unlimited and inexpensive access to artists’ full catalogues via Spotify is inspiring a new wave of binge listening that can improve one’s understanding of an artist’s ...

Global Analog Trends

... supplementing their digital consumption with analog content and gadgets, from vinyl records and physical cameras to print magazines and board games. Brands that tap into this old school consumption habit can stand out in today's digitally-driven world and this countertrend is poised to grow as young people are even sharing their analog consumption habits online, encouraging their friends and followers to embrace such mediums, too.LO-FI LISTENINGDespite the prevailing popularity of music streaming platforms ...

The Impact Of Influence

... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...

Culture First, Country Second

... magazines from other countries | I listen to podcasts from other countries | None of the above I listen to music from other countries | I watch movies from other countries | I watch TV shows from other countries | I know more than one language | I follow news from other countries | I watch entertainment in other languages with subtitles | I pay attention to fashion/style trends from other countries | I play video games with people from other countries | I follow artists from ...

Omnitainment

... forms but typically looks like a brand-created web series or promotional stories in magazines or on websites. Such content is catching on with young consumers (57% in the U.S. and 55% in the UK report having watched it), as evidenced by the early success of Chipotle’s “The Scarecrow,” a satirical animated video condemning big agriculture that is still garnering views from youth. A 21-year-old man in Cassandra’s qualitative research explained the spot’s appeal: “Chipotle created the coolest ...

Global Culture Marketing Tips

... social reach of Samsung’s My Emoji feature.13 Reasons Why To promote the release of the second season of Netflix’s controversial teen drama 13 Reasons Why, Hearst Magazines Digital Media created a physical installation that lived in both Los Angeles and New York City for one weekend. The “13 Reasons” wall consisted of a block of lockers where visitors could take a Polaroid, write something confessional on the photo, and post it IRL (with an additional option to post a photo of their ...

Extracurriculars

... for self-improvement, nearly half use books and websites. Another third of U.S. and UK youth turn to online tutorials/classes, TV shows, blogs, and movies.Which of the following media, if any, do you use for motivation/inspiration for education/learning new skills?Please select all that apply. Books | Websites | Online tutorials/classes | TV shows | Blogs | Movies | Podcasts | Newspapers | Magazines | Email newsletters | Radio | Brands | Other media 8 in 10 Trendsetters agree what ...

Women Today

... constrained to TV slots or monthly magazines, have granted this message an even broader reach. And where Martha’s message may have seemed intimidating and unattainable to her audience at the time, a new emphasis on the aspirational quality of such domestic perfection has women today feeling inspired rather than frustrated. The opportunity to share something beautiful with an audience has granted greater import to traditional feminine undertakings, and introduced a sense of pride into what was once ...

Innovation Halo

... employee events, in dishes at its locations, or offer reimbursements for meals that include red meat, poultry, or pork.2018: WeMRKT WeWork has expanded into the retail space with WeMRKT, an incubator of and store for entrepreneurs with physical products, including food, electronics, and magazines. The company tracks sales of merchandise and collects feedback to help its entrepreneurs. The concept is slated to roll out in all U.S. locations and then internationally. - Delta's Innovation Soars - As ...