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Macrotrends

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

Retail 2.0: A.I., AR & VR

... , and makeup. Sneaker companies have been especially eager to experiment with AR: both Nike and Adidas had AR plays in 2018. Home and furniture stores like IKEA and Home Depot use AR to give customers a quick glimpse at home improvement projects. Even Google recently announced that it was adding augmented reality to its search. Still, it's a relatively new phenomenon that many customers have yet to interact with. The desire to see more AR is growing; 15% of UK youth and 13% of U.S. youth would like ...

Culture Spotlight On China

... app, Makeup Plus, uses augmented reality to apply makeup, accessories, hair color, and more to the user’s face. Brands such as Dior, Bobbi Brown, Sephora, Clinique, and YSL have partnered with the app to allow users to try their makeup on via AR, and if one wants to purchase the product, the app redirects them to the brand’s website. Other apps, such as FaceU and Pitu are similar and have also partnered with Western designers to promote their fashion and beauty brands ...

Tips From The Influencer Industry

... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...

Dress To Thrill

... % of women in the UK).Please select one statement from each pair below that you agree with more. When going out I prefer to dress casually | When going out I prefer to get dressed up ROTATING CLOSETA third of youth in the U.S. and UK report that they put on makeup between work and going out. While about six in 10 females (61% in the UK and 59% in the U.S.) do so, it's of note that nearly two in 10 UK men and one in 10 U.S. men apply makeup before going out. Even more young people change clothes ...

The New Social Order

... Dawson is the #1 favorite influencer among youth in the U.S. With 23 million YouTube subscribers, Dawson was one of the earliest creators to rise to YouTube fame. The focus of his channel has shifted over the years, and most recently he has been using it to investigate conspiracy theories and produce documentaries on other YouTube stars. One such docu-series is "The Beautiful World of Jeffree Star," which dropped in October. Dawson used that series to document the creation of a makeup collection with ...

Culture Spotlight On Indonesia

... depict. All actors are extremely attractive and sleep in full makeup, creating unattainable expectations for young viewers. While this genre serves to distract people from daily life and provide pure entertainment, sinetrons are something people "love to hate" in Indonesia and are accepted as the lowest form of entertainment that only perpetuate problems. Nevertheless, they pull in massive viewership and often go on for hundreds, or even thousands, of episodes, often due to the many subplots the ...

Home & Away Retail Trends

... roster of physical stores in NYC, LA, SF, and Austin. Armani Box Armani Box, a Giorgio Armani Beauty pop-up located in the Sydney International Airport, offers travelers a curated range of makeup as well as a special activation where the brand created a bespoke, limited edition lipstick shade specifically for international travelers who passed through the pop-up’s Terminal 1 location.Lancôme As airports become launching pads for innovative retail concepts, brands are looking for ways to drum up ...

The Direct Connection

... Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.The entrance of direct-to-consumer (DTC) brands into the market has shaken up traditional retail across all verticals—from mattresses to makeup to oral hygiene. These new kids on the block have captured the attention of modern youth, who in turn are attracted to these industry disruptors for ...