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Macrotrends

The Malevolution

... In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a modern male, opening the door for brands to address their evolving needs.Today’s young men are facing a crisis of conscience. With movements like #MeToo and #TimesUp bringing them face-to-face with long-ignored injustices and a narrowing gender gap nipping at their heels, many are rethinking what it means to be a modern male in society today. While men continue to hold the lion’s share ...

Men Today

... The emergence of a reverse gender gap sees men struggling and seeking guidance.The traditional gender gap was both in favor of and to the benefit of men. With centuries of catching up to do, women have long lagged behind in education, work, and pay, not to mention in matters of social and political equality. But, for the first time, we’re seeing the beginnings of a reversal of the trend. A new gender gap has presented itself, as women gradually overcome (and, in some cases, have already ...

Culture Spotlight On South Africa

... will be launching a global contemporary brand of clothing representative of their minimalist aesthetic later this year. Prime Obsession's international garments will mostly be neutrals and solids with occasional details. While the line will have global reach, the creators are focused on reflecting their local community and its new design style.Atta Boy!: Men Redefine Masculinity Young people in South Africa are rebelling against the country's long-standing views about gender and, in particular ...

Culture Spotlight On China

... who want nose jobs or procedures that give them a double eyelid crease. Plastic surgery is most commonly used for professional benefits, rather than romantic ones.Boy Beauty: The Men's Makeup Market Is Gaining TractionWhile men wearing makeup is nothing new in South Korea and Japan, it's just starting to catch on in China, as men invest more in their appearance—a trend that's likewise happening in the U.S. and UK. Although Chinese companies recognize the value of featuring male beauty ...

Breaking Bad

... know which one [to use]? Which one do you want me to use? I think that's something that we're actually closer to kind of going over the edge of that, but it's still something that we struggle with.BELLA, 19, CAGender Norms: Stigmas around gender norms are more openly embraced than ever as Zs push the envelope for societal acceptance around these issues. Hot-button topics like gender nonconformity/fluidity and men wearing makeup are the top two stigmas today according to Zs, which is understandable ...

Culture Spotlight On India

... soundtracks (66%) dominate. This is especially true for women; nearly three-fourths of women listen to this type of music, compared to only two-thirds of men. Over half of youth in India also listen to country (54%), pop/Top 40 (53%), hip-hop (53%), singer-songwriter (53%), rock/modern rock (52%), and classic rock (51%).How often do you typically listen to the following genres of music?Always/ Often Summary Film / TV / Musical Soundtracks | Country | Pop/Top 40 | Hip-Hop/ Rap | Singer-Songwriter ...

Culture Spotlight On The UK

... pronounced among 24% of men and 22% of those aged 14-21.TYPES OF GAMES Played IN THE UKHalf of Trendsetters in the UK enjoy playing simulation (53%) and multiplayer games (50%), while one-third of UK youth overall like to play multiplayer, solo player, simulation (e.g., Sims), and first-person shooter games. Men and Gen Z youth are more likely than their counterparts to play each of these types of games.What types of games, if any, do you like to play?Please select all that apply. Multiplayer games ...

Global Fashion & Style Trends

... Fashion trends popping up around the world.Global youth are challenging established norms in fashion as they use their personal style as a platform for expression that mirrors the ever-changing socio-political climate they are growing up in. Not only do 83% of global youth say fashion/style is important to their lives (though it differs by gender with 89% of global women saying this, compared to 78% of global men), but also, 76% of global youth follow fashion/style trends (with 85% of global ...

Culture Spotlight On Indonesia

... Times, and in some of the most conservative regions, same-sex activity is criminalized, with lashings as punishment for offenders. With this, LGBTQ-related content is also highly taboo; in 2017, the Indonesian Broadcasting Commission banned men on TV from "dressing or behaving like women," and this past April, a shipment of LGBTQ comic books was destroyed. Whereas other countries are becoming more progressive and inclusive, with drag queens even helping change homophobic outlooks ...