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Macrotrends

Cashless Is King

... . ACTION ITEMSYoung people want to be able to pay for products and services digitally, with mobile wallets and payment apps. Consider offering such options for them to both reduce friction and improve their interact with your brand when it’s time to pay.Youth are migrating to digital payment services for transferring money to friends and family. However, such tools need not only serve as peer-to-peer options. Particularly as young people tend to leave money in such accounts, consider accepting Venmo or ...

Carrying The Torch

... planned to watch the games on mobile devices, and eight out of 10 said that if watching on TV, they would have a second screen open “most of the time,” consuming Olympics-related content, reflective of their regard for social media as the new television (see Social [TV] Network). The 2016 games were aptly dubbed the “smartphone Olympics” and this label encompassed more than watching the events unfold across a phone screen. Gens Y and Z also have a proclivity for following the Olympics through ...

The Protest Selfie

... Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally. Today’s youth have an unprecedented sense of sociopolitical consciousness and civic duty. Armed with mobile tools and digital platforms, GYs are actively speaking to world issues in their ongoing effort to effect global change. Whether through armchair activism, like signing Change.org petitions, or propagating social movements online, like Occupy or Arab Spring ...

India's Missed Call

... alert people that they are thinking of them without incurring mobile charges. The practice is similar to the once popular Facebook “poke” or flavor-of-the-month app Yo in that it serves as a shorthand stand-in for “what’s up?” or “thinking of you.” The trend has become so popular that technology companies and brands are now leveraging it in their marketing strategies. Bangalore-based startup Zipdial offers brands technology that automatically disconnects calls after one ring. The caller is then sent ...

Consumed Innovations

... . The new technology demonstrates that scannable print ads, billboards, and other “real-world” content don’t have to be aesthetically jarring by design. Expect more brands to adopt this ad-scanning technology to make their static content more engaging, informative, and dynamic. - POINT TO PURCHASE - A new feature in Amazon’s mobile app uses image recognition to instantaneously add items to users’ shopping carts. Users can simply point their iPhone camera at a product they wish to order and the ...

Beacons

... Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.Growing worry about the effect of showrooming on brick-and-mortars’ bottom line has brands searching for new ways to incentivize and enhance in-store shopping. Beacons—Bluetooth-enabled transmitters that relay a signal to identify the location of nearby mobile devices—may soon provide the path. Once a consumer has opted into Beacon technology and ...

Alt Pay

... well as rewards and gift cards. - MOBILE WALLETS - Among respondents, 35% expressed interest in using mobile wallets in lieu of traditional payment options. New platforms may ease the transition into screen-based transactions. The LifeLock Wallet is a comprehensive digital wallet app that offers the added security of identity and theft protection. Softcard is a mobile payments initiative, backed by AT&T, Verizon, and T-Mobile, that works in tandem with multiple banks and hundreds of mainstream ...