Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.Parents and families today differ drastically from those of previous decades. Aside from more varied family structures and less restrictive gender roles in childrearing, modern moms and dads also have new attitudes, behaviors, and preferences about how to raise kids in an increasingly complex, digitally-dominant world. Below are tips and standout brand examples to guide you in your efforts to reach ...
Leaning Out To Lean In Jun 14, 2016 career parenting dads moms stay-at-home work-life balance ... than work (see Work). However, this imbalance leaves them feeling far more satisfied with their life as a parent (over 90% in both the U.S. and UK) than with their professional life (66% in both the U.S. and UK). Dads in both countries are more likely than moms to be satisfied with their professional life while moms are more likely to be happy with their life as a parent than dads.How do you feel about each of the following aspects of your life?Completely/Mostly Satisfied Summary My life as a ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... reconsidering this approach in the face of information that highlights how the lack of downtime can negatively impact a child’s wellbeing and capacity for imagination, which parents regard as essential for their children’s success and happiness. Indeed, 65% percent of U.S. parents and 62% of UK parents say it’s important to them their child is imaginative. Though helicopter dads and tiger moms are still alive and well, a growing Freeform Movement is seeing young parents prioritize unstructured play in ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... regularly emerging. A 34-year-old woman told us in qualitative research, "there is too much parenting information out there and not all is factual. I stopped reading stuff online as much and reading parenting books. I do like forums sometimes, but I don't take them as fact.” Having struggled to keep up with the conversation about what to do in any given parenting situation, many moms and dads are escaping The Parent Trap by simply trusting themselves—38% of young parents in the U.S. and ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.In previous generations, parenting was a relatively private topic. How people chose to raise their children was considered a personal, family matter, and thus, they tended to only discuss it with relatives and close friends, if at all. Yet, as Gen Ys become moms and dads themselves, they’re publicizing their parenting ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... An overview of major topics affecting moms and dads today.While the fundamentals of childrearing are largely the same today as they were for parents of previous generations, the makeup of families differs drastically. Moreover, modern moms and dads have added elements to consider, mostly due to the influence of technology and the access it grants their children. Parents face a new set of issues, such as the effects the digital world has on what their children learn and at what age, as well ...
Identity Theft Jun 19, 2016 family parenting relationships ... , as partners/spouses, as friends, as colleagues. Boomers, in particular, relished this martyr role and continue to do so even as their Gen Y children are now adults. Gen Y parents, having witnessed their own moms and dads lose themselves in their devotion to parenting, are determined to take a different approach. Nonetheless, they still struggle with how to balance their own needs, relationships, and personal growth with those of their children. The stress of parenthood taxes not just their ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.Parents have two distinct tasks in preparing their children for the future. One is to focus on the day-to-day aspects of life to help their children get through their formative years relatively unscathed. The other is to consider the future to ensure that their child has the tools and skills necessary to be successful. Arguably, both of these tasks have become more ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.Gen Y is redefining adulthood, and one of the key ways in which they are doing so is by leveraging their friend groups as a primary support network. They’re living with roommates longer, they’re turning to friends for career advice, and they’re even asking for friends’ approval on their choice of partner or spouse. Friends have taken on new roles in Ys' adult lives, and ...
