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Macrotrends

Purposeful Pop

... China (84%) seeing this even more. Formerly viewed as a lighthearted subject, even a means of escapism, popular culture today is much more of an exploration of social and political issues, as well as a platform to inspire change. Whether it’s through music, movies and TV shows, fashion, or marketing, modern youth are turning to popular culture as a platform to make a difference in the world. While past generations also sought this at times, the message is not as nuanced as it once was, but a ...

Origin Story

... cable. In offering international content, distributors are also fueling young consumers' expectation for more diversity and representation in entertainment (see Variety Show).I watch many programs originally from foreign channels. This allows me to better understand the country where the programs are made and it is useful to learn a foreign language. ELIF, 24, ISTANBUL, TURKEYI prefer the original work personally. For example, with Korean movies, I'd hate to see it recreated or even dubbed over ...

Stage Of The Game

... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...

Scene Stealers

... seeing a rise in documentaries about the making of specific TV shows and movies (see Scene Stealing Entertainment below), many of which are available through streaming services alongside the actual content they’re about. Likewise, earlier this year, Solange released an 11-minute documentary titled, “A Seat At the Table, Beginning Stages,” about the making of her latest album. Most notably, the power of ancillary content is evidenced through the popularity of Fantastic Beasts and Where to Find Them ...

Re-New

... Youth are driving a countertrend in entertainment: they crave familiar content from brands as it relieves the weight of having to discover and immerse themselves in entirely new narratives.While youth take pride in discovering what’s new and next in entertainment and being the first to tell others, they also consider it a burden. They feel pressure to always be finding TV shows, movies, podcasts, etc. before the masses because being in-the-know boosts one’s social cred. However, lately, they’re ...

Genre Trends

... consequences for a family and community when such a heinous crime is not solved.Alias Grace Netflix will add another mini-series to its list of hit true crime shows, movies, and documentaries with Alias Grace, based on Margaret Atwood’s 1996 novel delving into the historic crime. The murders of Thomas Kinnear and his housekeeper Nancy Montgomery in Canada in 1843 led to the convictions of Kinnear’s domestic servant, Grace Marks, and stable hand, James McDermott.Patty Hearst scripted series Kidnapped ...

The Real Story

... before buying, so finding a way to demonstrate actual usage scenarios in the real world can go much further than scripted dialogue on a soundstage. - Realism In Film - Though not all of the films listed below are specifically aimed at Zs, there is a notable increase in movies centered on realistic tales of average people doing extraordinary things. These types of films capture the imagination of Zs as they also strive to achieve great things in life. Me and Earl and the Dying GirlLikely to be ...

Fans Forever

... Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.Thanks to their Internet-fueled accelerated sense of nostalgia, young consumers today are uniquely inclined to express continued fandom for bygone content and properties, just as readily as they might demonstrate excitement for what’s new and next. These individuals aren’t just re-watching cancelled shows or cult movies released years ago; they’re actively reminiscing about and memorializing ...