358 results for '"music"'
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Macrotrends

Purposeful Pop

... China (84%) seeing this even more. Formerly viewed as a lighthearted subject, even a means of escapism, popular culture today is much more of an exploration of social and political issues, as well as a platform to inspire change. Whether it’s through music, movies and TV shows, fashion, or marketing, modern youth are turning to popular culture as a platform to make a difference in the world. While past generations also sought this at times, the message is not as nuanced as it once was, but a ...

Origin Story

... particular, and for every hour watched in Germany, nine hours were watched internationally. Young people are also frequently consuming entertainment in languages they don't understand because they feel the original is more true to the intent of the creator; indeed, 43% of global youth say they can enjoy music even if they don't speak the language, with this being particularly true of youth in South Africa (56%) and China (50%). Adapting content for a different market doesn't necessarily translate ...

Exertainment

... encourage people to be active nowadays; more and more, they will need to up the entertainment factor to immerse consumers in content.As interest in Exertainment grows, entertainment brands will need to think outside their category and give fans ways to be active around their content to stimulate them mentally, as well as physically in their pursuit of being productive and healthy. For instance, music labels could host themed runs to get fans inspired by their artists' new works, or even reimagine music ...

Mix Masters

... own; they didn’t stress about what non-professionals would do to their music but rather embraced the reality that creative, interesting work can come from anyone. Brands that take such a risk will earn young people’s respect for trusting them. After all, young Mix Masters aren’t only excited to share the results of their work to showcase their own creative chops but also to extend the life of the initial work for which they have such passion by bringing it to a wider audience.It would be nice for ...

(Ana)logging Off

... and curate a collection, rather than having simply clicked to access digital content, and therefore, it feels more special. Young people in focus groups noted that it’s a point of pride to have analog media and display it. Consider how it’s not very share-worthy to post a photo of one’s digital music or ebook library on social media, but with physical entertainment, youth can artfully arrange and show off these items to their friends and followers. Moreover, it says a lot about youth’s investment ...

Genre Trends

... Christina Aguilera. Celebrity guest performers play individual tracks from popular songs—guitar, keyboard, drums, etc.—and players must come up with the song title.Beat Shazam The popular Shazam app only needs to hear a few seconds of a song to identify the name and artist. Fox’s Beat Shazam will require players to compete against each other to come up with these identifiers, with winners trying to beat the app. - 3. Music Television - Music television of the past consisted largely of ...