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Macrotrends

An Eye Towards The Future

... , learning, and even relaxing to better fit a world now characterized by upheaval on multiple fronts. We also studied how the pandemic precipitated a mass migration of Millennials and Zs following the abrupt shut down across college campuses, unprecedented job losses and furloughs, and various states of physical shutdown across the nation. We show how they leaned into their agility, opportunism, support systems, and partners throughout so much change. The pandemic has also accelerated a less immediately ...

Extracurriculars

... series of educational sessions called Today at Apple. The program offers more than 60 classes and is free and open to the public, covering topics such as photography, design, coding, and art. Participants can spend time learning at their choice of one of the 495 Apple stores. A “Creative Pro” is also there, holding 90-minute studio hours to answer questions and talk shop.BankMobile BankMobile, a digital-first bank that targets students, launched an online magazine to engage current customers and grow ...

Know It Alls

... , 42% in the U.S. and 37% in the UK think the best place to learn something new is online, and whether or not they’re seeking it out, 62% in the U.S. and 51% in the UK say that when they go online, they usually end up learning something new. Social media is a minefield of knowledge about all kinds of topics, and it’s easy to discover something shared by someone else about a topic one might not have intentionally sought out, providing an entry point to new information. On the flip side, there are ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...

Culture Spotlight On Japan

... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...

The Impact Of Influence

... deciding who could influence when, as they owned the channels of distribution. But the inception of the Internet and social media shifted the flow of power. Online social networks democratized access to these channels in that everyday people could hop on their online blog or their Twitter account and have access to an audience, potentially numbering into the hundreds, thousands, or even millions. And those among the general population who could amass a dedicated, loyal following online—whether ...

Betterment Marketing Tips

... Miles Audio Guided Run. These guides provide mini meditations for users to listen to while running to strengthen their motivation and focus on their present goals during the run. Tips and tricks are also given to members to help increase athletic performance and recovery time. Both brands strongly believe that meditation is key to improving performance and staying present during a workout. - LEARNING - Young people are increasingly going outside the system when it comes to education, using tools ...

The Media & Entertainment Perspective

... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...

Culture Spotlight On China

... beauty/grooming, as are half of Chinese women. Overall, a third of youth watch new tutorials, try new looks, and pay attention to the latest trends all geared towards beauty/grooming.Which of the following, if any, are true for you?Select all that apply. I am interested in learning more about beauty/grooming | I watch beauty/ grooming tutorials | I like to try out new beauty/grooming looks | I pay attention to beauty/ grooming trends 3 in 4 youth in China get their beauty/grooming tips from online ...