High Society Sep 17, 2019 ... the campaign. Some of the more cosmically cool products include the Glow Gelée, a bright jelly highlighter, and creamy eye paint for an extra galactic glow. What’s more, Revlon reached for the stars with night-sky blue packaging covered in gold shooting stars and moons.Urban PulseUrban Pulse, a Baltimore-based skincare brand, released a Fall 2018 collection of all-natural products for sensitive skin types. The Harvest Moon Collection boasts products made from a variety of essentials oils, clay ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... companies firmly entrenched in the wellness category. Ensuring a stress-free buying process, providing calm environments with clean, minimal design, and even simplified packaging are all ways that companies can indirectly make an impact on consumers’ wellness. Ys are empowered to take wellness into their own hands, with increasing access to health research, resources to track and improve themselves, and platforms to share and connect over wellness efforts. As they’re already placing significance on ...
Know It Alls Mar 23, 2018 career media & entertainment news online learning ... youth knowledgeable without overwhelming them is a task in which brands can assist. Brands could provide easily digestible overviews of topics relevant to their industry or mission, providing an entry point for consumers to dive in if they want to learn more, or even just quick factoids on packaging or in advertising to give them fun info to share with friends or bring up during cocktail conversation. Young people are interested in learning from brands—29% of U.S. Trendsetters and 24% in the ...
Global Fashion & Style Trends May 27, 2018 ... this in their product packaging and marketing. Cosmetics company Lush declares "handmade is our middle name” on their website and explains that customers can see who compounded the product and when by looking at a face sticker (which is hand-drawn by Lush’s graphic designers) located on the back of the bottle or pot. Post Consumer Brands developed a commercial series for its Honey Bunches of Oats cereal where it highlighted employees in various areas of the production as they talked about their ...
StoryTales Aug 15, 2013 ... one’s story is becoming an increasingly important part of consumption for Ys. Provide consumers with a platform and community to share personal anecdotes about objects, both new purchases and old favorites.Think about the past, present and future of products. Consider how and what your products can say about where they’ve been, and give consumers a way to share stories with future members of the possession chain.Product packaging is ripe with opportunity to tell a good story. Get creative with it ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... packaging as a way to further position their products as centered around the individual. Several brands in this space do so, such as Function of Beauty, which puts the customer's name on their shampoo and conditioner bottles, as well as Care/of, which does the same on their personalized daily packages of vitamins. All told, young consumers want greater reassurance that personal care products are most relevant to them and their betterment goals, and brands that center their products around the ...
Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... trust health insurance companies | Understanding what food is and isn't healthy is confusing | Nutrition facts on packaging / restaurant menus are difficult to understand 30% OF YOUNG PEOPLE OFTEN FIND THEMSELVES GOING INTO AN INTERNET WORMHOLE WHEN THEY GO ONLINE FOR INFORMATION. ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... digitally in real-time. Zs are increasingly using video chat apps to “be” with friends while they watch entertainment, shop, eat, etc. Consider relevant ways that your brand can facilitate their desire to socialize digitally, such as by incorporating video chat technologies into product packaging or on your website. Zs find it challenging to meet up with their friends in-person, given everyone’s busy schedules and transportation logistics, and thus video hangouts have become a practical solution ...
The Gender Landscape Aug 29, 2013 ... unique use of them and, as a result, they’re not all that interested in predefined versions designated “for” them—especially when the made-for-you messaging is delivered via outdated gender cues (think flowery pink-and-purple packaging for women, steely black-and-grey designs for men). This emphasis on gender neutrality shouldn’t come as a surprise, considering that nearly three-quarters of them feel gender doesn’t define an individual to the extent that it used to. When shopping for anything from ...
Global TV Trends Jun 02, 2018 ... Outstanding Informational Series or Special in 2017.AUDIO GOES VISUALTelevision and film companies have a long tradition of drawing inspiration from other categories such as books and news stories. As TV companies seek out their next big series, they are more often looking to podcasts, which offer a fresh source of transmedia storytelling. The trend of sourcing TV storylines from popular podcasts has grown exponentially since we initially identified the re-packaging of original narratives in mediums and ...