Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... Youth want brands to create tools and experiences that provide entertainment rather than simply sell products.Today, when nearly every brand is available at a mere click, as are peer reviews of their products and services, standing out is less about their information and logos, and more about the experiences they provide. Brands have begun to think outside the box—literally—with packaging upgrades and physical presentations that provide consumers with entertainment and ...
Race To Zero Sep 22, 2018 ... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...
Pop In Jun 21, 2018 ... , we foresee that global youth's desire to Pop In creations will impact packaging design. Already young people around the world are gravitating towards packaging that's personalized, such as with their name or popular phrases, as has been successful for Coca-Cola. The next extension of this trend is giving consumers the ability to input their photo on packaging, allowing them to Pop In the materials that their favorite products come in. Even beyond this medium, brands can invite consumers to become ...
Category Lens Mar 18, 2020 ... are less of an issue for those in the FMCG category, given that many products are mass in their distribution and reach. However, it is precisely because of that mass audience that polarization presents challenges to the category, as customers are so heterogenous. What are some of the implications for the FMCG categories?The FMCG category has been tackling issues related to sustainability for quite a while now. The biodegradable plastic packaging market was valued at USD 3.97 billion in 2018 and is ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... sustainable materials, with nearly half of youth in India and Nigeria feeling this way (48% in each country). The farm-to-table movement has helped make sustainability more palatable not just to consumers but also to companies, with global brands like Oreo, Starbucks, and even McDonald’s making moves to incorporate more eco-friendly ingredients, packaging, and business practices. Notably, sustainability isn’t just a marketing move—what’s good for the earth is also proving to be good for a brand’s ...
The Direct Connection Jun 21, 2019 ... long term hair goals. The products come in the aesthetically pleasing, displayable packaging that modern youth desire. The rise of such products and services has caused established brands to incorporate customization into their offerings. Garnier recently rolled out a personalization tool that will help customers pick the perfect complementary hair color, while Neutrogena is preparing to launch a digital tool called Skin360 that will allow customers to order personalized face masks based on the ...
Culture Spotlight On Japan Jun 08, 2018 ... vastly popular around the world, Japanese beauty is becoming a popular alternative. K-beauty is strongly associated with maximizing steps and product usage, with cutesy packaging and loads of ingredients; emphasis on product usage was originally popularized by Japanese brands. The current Japanese beauty trend consists of minimal ingredients and a clean packaging style with the promise of being effective. The practice is focused on tradition and using natural ingredients like ...
Global Art & Design Trends May 26, 2018 ... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...
Innovation Marketing Tips Sep 08, 2018 ... innovation is to improve people's lives, regardless if the innovation occurs on a grand scale. In fact, two-thirds of young people in the U.S. and UK, as well as 84% of Trendsetters in both countries, say that any brand can be an innovative brand if they help make their life better/easier. Any step to reduce hassles can make a brand more impressive in young people's eyes, whether they're improving a shopping experience, website/app functionality, or packaging. Brands should regularly assess the pain ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... a way in which brands across categories can create a relevant experience that's wholly representative of their company. For instance, brands can share how they came up with the idea for products and/or services, packaging, and marketing, and teach consumers about their processes, as well as provide a forum for consumers to discuss topics relating to their industry and how it impacts the world at large. Meanwhile, if such events have a co-creation component, they can even become a new form of ...
