Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... this influential, evolving demographic. - 1. Make parents' lives easier. - Although parenting is highly rewarding, it’s not without its complications and stress. Modern parents are juggling more factors, requirements, and activities than ever before, and their lives are anything but simple. Brands have a key opportunity to be a source of relief by providing convenience and reliability in their products and services, as well as comfort in their messaging. Let consumers know they can always ...
Identity Theft Jun 19, 2016 family parenting relationships ... , as partners/spouses, as friends, as colleagues. Boomers, in particular, relished this martyr role and continue to do so even as their Gen Y children are now adults. Gen Y parents, having witnessed their own moms and dads lose themselves in their devotion to parenting, are determined to take a different approach. Nonetheless, they still struggle with how to balance their own needs, relationships, and personal growth with those of their children. The stress of parenthood taxes not just their ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.Gen Y is redefining adulthood, and one of the key ways in which they are doing so is by leveraging their friend groups as a primary support network. They’re living with roommates longer, they’re turning to friends for career advice, and they’re even asking for friends’ approval on their choice of partner or spouse. Friends have taken on new roles in Ys' adult lives, and ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... involved in all aspects of parenting. It’s also because they’re dealing with the bulk of caring for the kids, which results in the desire to escape those factors. Mindful stores allow them to be more present in the moment and thoughtful about what they buy, which academic research has shown helps them spend more money. Another factor influencing a parent’s decision to set foot in a store is their child’s opinion of it. Boomers and Gen X were influenced by their kids as well, but the children of Ys ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... gender neutral parenting, in which both boys and girls are allowed to enjoy freely clothing, toys, activities, and entertainment rather than being confined based on their gender. Already, 36% of U.S. parents and 41% in the UK do not restrict their child to clothes/toys/activities specific to his/her gender. For example, boys who wish to take ballet classes or play with Disney Princesses may do so, and girls who want to join the football team or play with Transformers may likewise partake&mdash ...
Parental Advisory Jun 15, 2016 family parenting spending children ... ’ authority. When it came time to raise their own children, Boomers rebelled against this notion and rewrote the rules, effectively “peerenting” their children and treating them like buddies. They put their children at the center of their world, getting down on their floor to play with them on their level and asking their opinions of purchases ranging from technology to family vacations. Now, as Gen Y is putting its own stamp on parenting, young mothers and fathers are once again reimagining the role of ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... sentiment is echoed by parents in Cassandra focus groups who likewise want their children to have time to “just be kids” but are finding it difficult in the face of parenting norms. A 35-year-old mother in NYC explained her frustration with another parent’s habit of trying to make play time productive, saying, “Walking through the park has to be a ‘nature hike’; digging for worms has to be a ‘science project.’ Sometimes I want to scream, ‘Stop trying to structure our unstructured play time!’” Tendencies ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... Modern parents are beginning to reject the pressure to consume the abundance of childrearing resources and products, instead embracing a simple, instinctive approach to raising kids.With more information and products to assist in childrearing than ever before, Millennial parents feel overwhelmed by the vast number of resources at their disposal. They’re beginning to regard their access to parenting advice and products as more of a curse than a blessing. With so much out there to consult and buy ...
