Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... As young consumers strive to improve themselves, they're embracing custom personal care products that leverage data and technology to address their specific needs and provide optimal performance.In young consumers' quest for self-betterment, they're looking to know what personal care products are best for them in order to optimize the impact such items have on their hair, skin, and overall beauty and grooming routines. The market is chock full of products that promise to help consumers be a ...
The Direct Connection Jun 21, 2019 ... representatives Sleep Specialists. By positioning itself as the authority on sleep—a function that modern youth worry about not getting enough of—Casper elevates itself above other brands within its category. The same can be said of Quip, the DTC toothbrush company that worked with dentists and designers to create the “perfect brush,” or Wildist, the personal care company that’s designed a specific toothpaste for morning and evening brushing designed to maximize the effects that one needs during ...
The Future Of Experiential Retail Jun 24, 2019 ... additional healthcare services (such as one-on-one nutritionist counseling and workout classes) while they shop for personal care items or wait for prescriptions. These personalized concierge-style amenities, along with ones such as on-site personal stylists and having orders shipped home after shopping in-store, are nice-to-haves for modern youth at this point, but in the future, they will be the baseline for ALL retailers. New generations of shoppers will be able to visit their favorite stores and have ...
Race To Zero Sep 22, 2018 ... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... opportunities (see The Gig Is Up), more men are considering crafting a wardrobe to be a worthy investment of time, money, and energy.As young men continue to pursue betterment through self-reflection and self-care, brands can earn their loyalty by speaking to them as the nuanced group they are rather than rely on tired stereotypes of beer-drinking bros. Brands can offer platforms to help them develop personal skills, elevate their aesthetic, or connect them with communities of like-minded men for ...
Monthly Deliveries Sep 15, 2013 ... , no-nonsense, and highly comedic approach to distinct gender needs, one that relies on viral marketing tactics and product innovation to revitalize traditionally staid men’s and women’s categories, like hygiene and toiletries. Personal care subscription services Dollar Shave Club (for men) and Hello Flo (for women) have injected their respective product categories with a more modern tone, a fresh marketing tactic, and enhanced options for personal convenience. Below, we compare these two ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... entrepreneurs and entertainment professionals, part of a growing group of what Well & Good has dubbed "The Meditation Generation." The Wing The Wing aims to offer modern working women a home base and social space. The company organizes a calendar of “happenings” that not only address one’s professional career, such as talks featuring local influencers, but also personal life management through dating, shopping, and personal care events.About 6 in 10 youth agree networking is the new socializing.The ...
Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... on a cultural cachet for youth of various stages of life. With young people staying single for longer, the timeframe for focusing on the home has expanded, making targeting consumers by life stage less relevant for brands. Plus, now that singles, partners, and parents alike are prioritizing the need to decompress from their highly social, always-on lives, creating a personal sanctuary to recharge at home has become a higher priority. Already, 61% of youth say the ritual of taking care of ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... attitudes towards consumption are rooted in Islamic code but are not exclusive to the devout, as illustrated by the estimated $2.3 trillion halal industry. Halal is an Arabic term meaning “permissible” or “lawful,” and it applies to all facets of Muslim life, including fashion, personal care, banking, and, most commonly, food. As Muslims and non-Muslims alike actively seek safer and more ethical foods, halal brands are growing in popularity beyond their traditional niches in countries around the world ...
Global Food & Beverage Trends May 28, 2018 ... heavily on an emphasis of “self”—they want products and services that are tailored specifically to them as individuals, not hawked to the general public (see Personal Best). DNA is being utilized for the utmost level of customization in healthcare, personal care and beauty, and increasingly, in food. Many DNA services offer a nutrition component, telling consumers what foods they should and should not eat, offering recipes and meal plans, and even delivering the food in some cases. Seven in 10 ...
