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The Direct Connection Jun 21, 2019 ... their hyper-targeted multi-channel marketing, streamlined options, sleek aesthetics, and innovation—not to mention many of these brands offer the product personalization that young people desire. However, it’s noteworthy that when speaking to young consumers in our focus groups, Cassandra found that nearly all of them couldn’t name a DTC brand, but when prompted with a description, they immediately connected them as being part of the same tribe based not on their sales/distribution model but ...
Category Lens Mar 18, 2020 ... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...
Culture Spotlight On Australia Jun 18, 2018 ... The latest Australian exports include movies and fashion.Australia shows much potential to become a larger player in the entertainment industry with its eyes set on markets abroad, especially when it comes to film and gaming. The country has also made a name for itself in fashion, expanding into the U.S. with ease.It’s Personal(ized): Customized Fashion Is On The RiseFashion in Australia has been dominated by the power of personalization. Wallets, purses, phone cases, jackets, and jewelry are ...