Gaming The System Jun 17, 2017 gaming gen z eSports ... contribute, keeping their minds active. Considering this, it makes sense that only 16% of Zs in both the U.S. and UK say that their parents don’t want them to play video games. Rather, parents and kids are leveraging gaming as means to bond and strengthen their relationships; to that point, 24% of U.S. Zs and 21% of UK Zs say they like to play video games with their parents.Zs themselves also view gaming overwhelmingly positively. It is the second most common thing they are passionate about (cited by 46 ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... together a pickup soccer or football game, they don’t need to be in a neighborhood full of kids or recruit random young people from the local park for a friendly match of FIFA 17 or Counter-Strike: Global Offensive. Furthermore, video games are on-demand, fulfilling youth’s expectation to be able to get what they want or do what they’d like on their own schedule. Unlike playing traditional sports, they aren’t required to play when the park is open or when they can find someone with whom to play. Gaming ...
Home & Away Entertainment Trends Dec 06, 2018 ... countries, would like to have game stations/iPads available to them when they go to the airport, as such offerings allow people to be transported into another world as they wait to be transported to their destination. For young people, boredom is a pain point that they must endure in the airport, but gaming lounges and stations are cropping up, helping them turn the downtime into a chance for play. In addition to gaming options, some airlines have started to provide VR headsets in their lounges ...
Culture Spotlight On South Korea Jun 16, 2018 ... challenging topic for Korean youth, Guk also created a card game, Jellyple, that is centered around sex to help create more open conversations about the taboo subject.Work Hard, Play Hard: High Performance Pressure Is Offset With A Party CultureStress levels in South Korea are at a constant high as work hours are the second-longest compared to other nations in the Organization for Economic Cooperation and Development (OECD), and their pay is lower than average. This level of intensity can ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... ;Welcome to help professionals meet up with other professionals to expand their network and establish themselves in their respective fields. Just as we're seeing young adults in the U.S. and UK devote more of their free time for networking purposes (see [Net]Work Hard, Play Hard), young adults in Sweden are as well. - CHINA: HOME SWEET HOME - While Millennials in the West are starting to spend more time at home in order to relax and get "me time" amidst their vibrant social lives, Chinese ...
For Your Entertainment Mar 18, 2019 ... , listen to, and play. Knowing what each generation values when it comes to TV/movies, music, and gaming can help brands across all verticals better inform their strategies when it comes to reaching each cohort and creating content that’s For Your Entertainment. WATCHThe TV and movie landscape has changed dramatically in recent years, propelled by the rise of the Internet and streaming platforms, and the evolution of video entertainment is affecting audiences across all four cohorts who are now ...
Over Stimulation Sep 20, 2019 ... content become the casualty. In addition to all of the streaming TV, podcasts constantly release new episodes; Spotify pops up to remind people of new music by their favorite artists; and newsletters abound with articles, lifehacks, and ever more media to check out. It's no wonder that half of youth in the U.S. and UK get stressed when choosing entertainment options, whether that's a show to watch or a game to play. The fact that previously relaxing activities, like watching television or listening to ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... being regarded as a relaxing way to create and have control, with GQ even saying it’s "better meditation than meditation." This outlook is a significant departure from the games that young people gravitated towards in years past, such as Flappy Bird, which was a hit, in large part, because it was so hard to play. Yet, now, young consumers aren't looking for more stress and frustrations in their everyday life; rather, they want entertainment to provide an outlet to cope. And while video games have ...
Culture Spotlight On India Jun 12, 2018 ... year, going to concerts/live music events has become more popular in my country Nearly two in five youth in India are interested in seeing brands create their own live events (e.g., festivals, lectures, performances). 75% of youth say that in the past year, fashion in their country has become more focused on heritage.GAMING PLATFORMS IN INDIAWhen playing games, nearly half of youth in India play mobile/app-based games. This is even true of women who tend to report lower than men in this ...
Home & Away Marketing Tips Dec 02, 2018 ... Kiehl’s Loves campaign. The activation, which was Asia-Pacific-focused, taps a number of the region’s influencers to each represent a specific location for the campaign videos. Kiehl’s also created a Hydration Essentials set exclusively for the cities of Hainan, Bangkok, and Jeju, highlighting these cities and others with limited edition packaging designed by an internationally-acclaimed graphic artist. - 5. Play Host - Modern youth aren't settling down in one location to the same degree as their ...