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Macrotrends

Go Big Or Go Home

... what's usual or average. Modern youth's TasteMaker tendencies are reflective of this mindset, as they’re turning food and beverages from merely products into adventurous experiences, even traveling far to try an exceptional or unusual dish. Additionally, their propensity to embrace non-traditional sports (see Leagues Of Their Own) further demonstrates this desire as they’re ensuring they’ll always have something new and exciting to play—not just the long-standing sports.I feel a lot of ...

The Age Of Innocence

... interest in playing video games in a public space. These types of activities are becoming increasingly more popular as we see this shift in attitudes among young people.Which of the following activities are you interested in doing in a public space (e.g., bar, park)?Please select all that apply. Watch TV shows | Play video games | Play board games | Host parties | Attend an album listening party | Attend a podcast listening party | None of these ...

Sports Clubbing

... like to see more fun events like glow-in-the-dark bubble soccer. I need that in my nightlife.KARA, 21, TXGET INTO GAME NIGHT(LIFE)Brands across all categories need to play in the sports and nightlife arenas in order to address an important part of modern young adults’ lifestyles. The intersection of these areas has become a main access point for how young people hang out with their friends, find new friends and people to date, unwind, and, ultimately, have fun. Just as young people are getting out ...

(Pas)Sport

... , global sporting events can win over young consumers if they can draw them to attend for more than the sports, emphasizing the exceptional travel experience and the chance to maximize their global immersion. PLAY AWAYAs being active is a top priority for young adults, it has a substantial impact on where they travel. Getaways that consist of lounging on the beach and drinking are losing appeal among young generations because they don’t provide a stimulating and enriching experience or leave ...

Leagues Of Their Own

... , are making sports far broader than ever before. As modern young adults democratize sports engagement on the whole, they’re expanding and diversifying the sports people can play and watch, creating Leagues Of Their Own as they bring nontraditional games to prominence. It’s not to say that young adults don’t care about legacy sports (think football, baseball, and hockey), but increasingly, their attention and dollars are shifting towards alternative games (e.g. eSports, drone racing, and obstacle ...

Dream Team

... increased enthusiasm for second screens, many young adults are more engaged with ancillary sports content than the sporting events themselves. Although participating in a fantasy league is another way to express one’s fandom, it’s also about being tactical and calculating rather than expressing pure love of the game. In fact, one third of young adults in the UK and 29% in the U.S. actually think it’s more fun to engage in a sports fantasy league than to play sports. For the majority, though, it’s not ...

Play The Game

... Young generations are passionate about playing sports, but are facing challenges, including high costs and safety concerns, prompting them to turn to brands for support.Young people are passionate about playing sports, but they’re confronted with several issues hindering their involvement. Namely, the high costs of sports, as well as growing concern over sports-related injuries, are impacting the future of sports participation in terms of what games young people play and how/where they ...

Stage Of The Game

... of content. Aside from these traditional sports stars, youth are also interested in entertainment about different facets of sports, such as training, management, and athletes' lives beyond the games they play. Following the recent success of HBO's Ballers and Starz's Survivor's Remorse, expect more scripted programming about sports to take center stage. - Scripted Sports TV Series - Thankless CBS is producing Thankless, a comedy from LeBron James's production company, about a group of sports ...

Marketing Tips

... typically play in the sports space, consider showing how it can connect to elements of sports culture, from the rituals and food associated with sports to the fashion and energy around games.  IKEA IKEA’s “Win at Sleeping” campaign compares one’s rituals getting ready for bed to athletes getting ready for a sporting event. The brand asserts that to get the best night’s sleep and feel refreshed the next day, consumers need to get geared up as they would for a competition. Autotrader The ad ...