350 results for '"quantified self"'
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Macrotrends

Numbers Game

... Numbers Game is also gaining momentum because it taps a larger cultural obsession with personal data. In an extension of the quantified self movement, a new consumer category has been burgeoning to satiate this desire for measurable metrics. From wearable health trackers to “smart” apparel and sports gear, young consumers are hungry for goods and services that let them track their physical and mental performance, as it fuels their quest for self-improvement and optimization (see Health Hackers). To ...

The Self-Improvement Revolution

... it's growing and modernizing to better fit into the course of modern young people's everyday lives, and in the process, becoming a key part of the cultural conversation. Ys and Zs are more aware of themselves and how they're progressing than any cohort before them, namely as the quantified-self movement and their social media profiles allow them to assess how they're improving and look back at how they've evolved. They also have the example of a larger group of people than did previous ...

The Young & The Restless

... other parents agreed. Meanwhile, sleep has risen in importance in culture, becoming a status symbol as of late. People are increasingly willing to pay a premium for products and services that help them feel as well-rested as possible. As Zs know just how detrimental it can be to be sleep deprived, this generation will be avid consumers of this growing category. Sleep tracking tools are already highly appealing to this generation given that they’ve grown up amidst the quantified self-movement ...

Feedback Loop

... , coupled with the fast growth of the “quantified self” movement, has made Zs highly eager and receptive to exchanging input. Indeed, to a greater extent than previous generations, they want to be part of a Feedback Loop, through which they can both attain a real-time understanding of what they’re doing right and how to be better, and also share their opinions of others, whether it be a person, entertainment property, or brand. Whereas Ys tend to look to the web for validation of their self-worth (Web ...

Dollars And Sense

... real-time, with their spending. Few big banks and credit card companies allow them to see their transactions with the level of detail they now expect (the ability to merely see a current balance and recent expenditures hardly suffices). This is why more and more young adults are looking to new financial planning services that speak to the quantified self movement, which sees them eager to attach numbers and statistics to their every move in order to track personal progress. One that’s been adopted ...

School Of (Work)Life

... amidst the quantified-self movement. This suggests brands may want to offer more micro-achievements, such as smaller jumps between positions and more frequent, small salary increases.In a way, work has become like college since many coworkers go out on Friday nights and frequently socialize beyond work functions. This makes it slightly like a college culture with the whole work then party together aspect.TEGAN, 17, UKTHE NEW OFF-CAMPUS HOUSINGJust as university students tend to live close to one ...

The Community Well

... “quantified self” movement has made it a normal part of life to share one’s data and health progress with their social network. Their efforts have become a central part of their “Brand Me.” People revel in announcing that they’re doing Paleo, the amount of weight they’ve lost, and their progress in a fitness challenge (e.g., the 30-Day Plank Challenge). Ys are driving society’s shifting perceptions of wellness, but their digital access is what’s helping propel it in popular culture. This generation is ...

Self Made Global Trends

... age 60 in the past year. Nappers can have half an hour of relaxation for between five and 10 U.S. dollars. The increase in self-care and sleep related trends in South Korea is on trend for the global phenomenon of “hygge,” or coziness and wellbeing. The nap trend is spreading across the world, with new nap cafes opening in Japan and Spain, proving that this is a trend that is here to stay. - SWEDEN: HOFFICE SPACE - Sweden’s freelance and remote workers have revolutionized the communal office ...

Self Made Marketing Tips

... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...