The Relationships & Community Perspective May 12, 2020 ... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.Whereas gluttony is Zs’ vice of choice, sloth is the “sin” they avoid the most. As an entrepreneurial generation that grew up with constant access to digital tools and information to help them learn, explore, and entertain themselves, Zs feel that there’s no excuse for a person to be idle or bored today. They’ve taken the adage ...
Identity Theft Jun 19, 2016 family parenting relationships ... Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.The singularly intoxicating love that parents have for their children often overshadows a serious issue incurred when one becomes responsible for raising a tiny human: loss of self. Most parents, when they have children, eagerly adhere to an unspoken societal expectation of selflessness and sacrifice that comes at the detriment of their own identity: as individuals ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...
The One Dec 10, 2015 marketing relationships retail customer service love ... across all facets of life, they’re nonetheless open to forging long-term relationships with brands. Many just haven’t found the right brand to settle down with: The One. Given the abundance of choices available for any type of item, they’re confident they can find something that’s perfect for them as individuals and therefore have little incentive to stay with a brand they don’t truly love. The seemingly endless pool of options at their disposal magnifies their belief that they can find their ...
Show Me Love Dec 09, 2015 relationships spending love ... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... ” and closing off your friend group but rather opening it up to a wider circle, sometimes sexually in addition to socially (see Relationship Goals). Relaxed cultural attitudes towards relationships are making it so that couples can be the same vibrant people as when they were single, able to hang out with friends either individually or as a duo. The flattening of gender roles also means that there’s less friction when men hang out with female friends or women hang out with male friends without being ...
Break It UP Dec 07, 2015 relationships dating divorce ... Calling it quits in a serious relationship is always difficult, but young people are starting to see it less as an ending and more as a beginning. Deciding to separate from a partner is never easy, but, for the most part, young people around the world are putting a new spin on breakups. From conscious uncoupling to divorce selfies, most don’t see the end of serious relationships as a failure and are instead looking back fondly on the time they spent with their significant others and taking ...
Money Talks Dec 06, 2015 money relationships banking ... Young adults work to maintain financial identities and habits as individuals in relationships and strive to be transparent about money with their partners. Having lived through a recession and coming of age saddled with student loan debt, money has become a central concern for Generations Y and Z around the world as they grow into adulthood. Even their romantic relationships aren’t immune to the influence of their entrenched financial footprints, spending habits, and attitudes about money. Not ...
Brand We Dec 05, 2015 family global relationships marriage ... As young people's mindset surrounding marriage evolves, so too are the ways in which they approach weddings. Media sensationalism has presented a somewhat exaggerated view of young people’s casual approach to relationships today, leading the public to believe that they are purposely skirting commitment through detached sexual encounters. In reality, however, their modern marriage mindset isn’t founded in avoidance of settling down but in a deepened respect for the institution. With ...
