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Macrotrends

Inside Out

... As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.For the most diverse generation in history, the very concept of diversity is in flux; Gen Zs have an ever-expanding repertoire of labels with which to ascribe themselves and thus define their identity. Though they are still experiencing a world in which racism is a prevalent issue, as a generation they’re coming of age accepting of multiculturalism because ...

Free Spirit(uality)

... Ys are embracing spirituality over religion due to its more flexible nature that allows them to evolve their belief systems as they grow. Spirituality is becoming the primary conduit in Gen Ys’ search for big picture meaning. Similar to how they are personalizing wellness, they are leaning towards spirituality over religion because it allows them to evolve beliefs without question. They don’t want to rely on religious institutions to tell them right from wrong, but rather prefer to use their ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Culture Spotlight On Indonesia

... original material as well about the state of education in their country and protecting the environment, reflective of youth’s interest in purposeful content as a part of popular culture. Although the genre may seem to be at odds with the country's religion, Indonesia tends to have a more fluid, relaxed version of Islam that's more open to expression, even through heavy metal music. Metal artists and fans also tend to separate their passion for this music from their religion; members of ...

Peace Of Mind: The Guide To Gen Z Burnout

... . When it comes to school, Zs live in a state of fear that they might fall victim to a school shooting. And when it comes to religion, exposé journalism and documentaries about church abuses have made young people jaded by organized religion. This inability to rely on traditional social support systems has made Zs a generation of doers who are inclined to demonstrate both online and IRL in order to fight for their futures. But they can only do so much without the backing of adult leaders, and this ...

The Community Well

... part of young people’s lives, they’re even forming subcultures around it, like “health goth,” which combines an appreciation of sportswear and subversive street cultures. From a spiritual perspective, it used to be that if you subscribed to one faith, you separated yourself from others based on your religious affiliation. However, young people are now less likely to identify with just one belief system, and 52% of 19- to 35-year-olds consider spirituality to be the new religion [see Free Spirit ...

Culture Spotlight On Brazil

... leaders.Headstrong: Head Wraps Rise As A Political StatementTurbantes, known as head wraps in other parts of the world, have been an expression of Afro-Brazilian culture, history, and religion, and young Afro-Brazilian women are wearing them in an effort to celebrate their heritage in a country divided by race. Helping propel this movement is a woman named Thaís Muniz, creator of the brand Turbante.se, which means to "head wrap yourself." Muniz travels across Brazil doing turbante workshops, where she ...

High Society

... Porowski to star in a mukbang-inspired video to market this new offering.NEW SPIRITUALITYAs mentioned in Set In (E)motion, modern youth—and Ys especially—have experienced a loss of institutional trust, which has been unfolding throughout their lives, sometimes even in real time. For youth who have turned away from a delineated religion for any number of reasons, from horrific sexual abuse scandals to the idea that previously-widely-held religious tenets no longer fit with youths’ tendency ...

Marketing Tips

... ” shows the power of love across race, age, gender, religion, sexuality, and disability. People were asked to dance and embrace someone they love behind a screen while the public could only see an x-ray version of the pair. Participants then revealed themselves, which helped squash biases about love.Brazilian company Zim Colored Powder produced a campaign, called “Love Is Colorful,” which championed the notion that love comes in all colors, sizes, and sexual preferences as represented by different ...