Retail 2.0: A.I., AR & VR Jun 20, 2019 ... while this tech is exciting for brands to use in ads or retail displays, experts are keeping an eye on how it's deployed more broadly. AUGMENTED REALITY IN RETAILWith so many retail options at their fingertips, young consumers have learned to do their research. They like to be strategic about purchases before they open their wallets, which means knowing how an item is going to fit or if it will complement something they already own. AR slips nicely into this space, since it dramatically expands the ...
Data Mine Sep 19, 2018 ... waiting to see if such action is ever required. Most young people are choosing to continue their rather unprotected practices around personal privacy for the perks that it allows them. I am honestly not that concerned with how my data is being used if it's helping businesses identify new products I may like. I sometimes find my new favorite products/brands through ads.SHAE, 20, TXMany young people, particularly Zs, brought up Snap Maps in our qualitative research—though they occasionally ...
The Hive Mind Dec 16, 2019 ... spoke to in Cassandra’s qualitative research even considered themselves superfans of something at some point in their lives. In Cassandra’s quantitative research, we uncovered that 45% of youth in the U.S. and UK follow fandom/superfan Twitter/Instagram accounts (i.e., “stan” Twitter or “stan” Instagram). But regardless of if they themselves have participated in stan culture, modern youth view it warily, as they’re well aware of how this type of hive mind blindly operates (more on that below).I was ...
No Money, More Problems Sep 16, 2019 ... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...
Where There's A Will, There's Away Dec 10, 2018 ... qualitative research. This willingness is fitting as young consumers tend to take a quality over quantity approach when it comes to this sector in particular (see The Optimization Generation), meaning that they don't need to make purchases often to have the curated, high-quality wardrobe they crave. While young people do buy new outfits for the purpose of wearing them on a trip, they consider that to be part of their travel spending.Dining out and drinking are other categories where young people are often ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... , it’s easy to fall into The Parent Trap, in which one feels pressure to keep up with the latest techniques, research, and items in order to be a good mom or dad. Consuming the abundance of tips and tools takes significant time and money, and often causes frustration since it’s hard to know what’s actually important in raising kids. Of late, a growing number of young parents have incited a backlash; they refuse to be bogged down or participate in the culture of overconsumption. Many are beginning to ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... improved digestion, weight loss, and mental health. By controlling what they're eating, young generations are trying to control how they feel. A recent study linked depression with inflammation, making another case for a diet rich in anti-inflammatory foods like turmeric, olive oil, fish, and vegetables. Other research shows that "bitter" foods, such as arugula, broccoli rabe, and ginger, improve digestion, help regulate hunger, and boost overall gut health. As young generations take the time to ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... improved digestion, weight loss, and mental health. By controlling what they're eating, young generations are trying to control how they feel. A recent study linked depression with inflammation, making another case for a diet rich in anti-inflammatory foods like turmeric, olive oil, fish, and vegetables. Other research shows that "bitter" foods, such as arugula, broccoli rabe, and ginger, improve digestion, help regulate hunger, and boost overall gut health. As young generations take the time to ...
Would You(th) Care For A Cause? Mar 20, 2020 ... causes or issues, if any, do you think are most important for brands to be involved in or take stand on?Please select up to five. Racism | Environment and climate change | Education | Mental health | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity ...
Influencer Marketing Tips Dec 10, 2019 ... influencers they're working with are professional and engaged. Thoughts For Implementation: Get granular: examine the tone used in an influencer’s posts and comments, do research to make sure your potential partners are not cited as cautionary tales, and take a look at the influencer's other sponsorships. And, while this seems obvious, ALWAYS disclose that the content from your partnership is an ad; and consider the FTC’s recently-released guidelines for influencer sponsorships going forward. Yes ...