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Macrotrends

Dual Intentions

... , this gamified approach to love life has even extended into actual games; these dating sims task players with meeting relationship milestones, like dating, sex, and marriage. Adding yet another layer of complexity to the real-world Dating Game are those who feign interest in individuals simply to extend the game and perfect their craft. While it’s true that the concept of a “player” is hardly unique, modern youth are better equipped to manipulate others’ emotions behind the guise of technology ...

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

Marketing Tips

... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...

Culture Spotlight On Indonesia

... Times, and in some of the most conservative regions, same-sex activity is criminalized, with lashings as punishment for offenders. With this, LGBTQ-related content is also highly taboo; in 2017, the Indonesian Broadcasting Commission banned men on TV from "dressing or behaving like women," and this past April, a shipment of LGBTQ comic books was destroyed. Whereas other countries are becoming more progressive and inclusive, with drag queens even helping change homophobic outlooks ...

The Age Of Innocence

... possible, the 21st century version is driven by young people themselves choosing to opt out of behaviors that don’t align with their values and worldview. Compared to the hedonistic days of excess that characterized Boomers' youth mid-century and Gen Xers’ youth in the 1970s and 1980s, Gen Ys are choosing a relatively tame form of socializing, which lines up with key generational values and interests. Rather than kill brain cells with copious amounts of sex, drugs, and rock ‘n’ roll, Ys are opting out ...

Culture Spotlight On South Korea

... challenging topic for Korean youth, Guk also created a card game, Jellyple, that is centered around sex to help create more open conversations about the taboo subject.Work Hard, Play Hard: High Performance Pressure Is Offset With A Party CultureStress levels in South Korea are at a constant high as work hours are the second-longest compared to other nations in the Organization for Economic Cooperation and Development (OECD), and their pay is lower than average. This level of intensity can ...

Social (TV) Network

... those that may take up hours on end. - Social Media TV - MTV MTV has launched several video series exclusively for Snapchat in recent months, including a game show called Show Us Ur Phone, MTV Sex Squad about vlogger Grace Victory dispensing sex advice and interviewing guests, and MTV Threads where musicians are interviewed about their fashion choices. NBCUniversal NBCUniversal has begun creating short-form versions of several of its popular shows, including The Voice and E! News for Snapchat ...

10 Gender Takeaways

... , clichéd, and offensive representations of either sex—and they’re quick to call out these missteps when spotted. Brands today must be mindful when addressing, depicting, or even excluding a specific gender. With that in mind, here are our top 10 marketing tips for navigating the new gender landscape. - INCLUDE EVERYONE IN THE STORYLINE - Brands take a risk when they consciously exclude one gender or the other from their marketing materials. This misstep is most often perpetrated against men who ...

The New Social Norms

... nightlife, not only are they drinking less, if at all, but they're also becoming more interested in activities that benefit their brain. Rather than seeking out sex, drugs, and rock n' roll as was typical of their predecessors, Ys and Zs are ushering in The Age of Innocence. They're far less drawn to wild nightlife experiences than were youth in the past, and when they do go out, they're often seeking playful yet productive nights involving board games or crafts, or intellectually stimulating ones, such ...

Fans Forever

... display their knowledge and fandom for old shows and movies from Sex and the City and Clueless to Buffy the Vampire Slayer and Friends. For example, New York company Trivia, AD hosts trivia events specifically about current and old entertainment. - CONTENT REVIVAL - Swedish company Reupp is a crowdfunding platform specifically for reviving television series. If producers decide to bring a show back, pledged money is released as a donation to help fund the new season.Fox has revived fan-favorite show ...