22 results for '"sharing economy"'
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Macrotrends

The Urge To Splurge

... by the paradigm-shifting transparency that the Internet and social media have afforded, and thus have greater access to luxury products and services than older generations grew up with. Ys in particular have ushered in a new era of luxury, as they gave rise to the widespread adoption of the rental market and sharing economy that made it easier for them to afford luxury products, even if only temporarily. Zs are taking this one step further with their infatuation with the resale market, which not ...

Buy Not

... organizing events around the concept.This past Black Friday, PATAGONIA CEO Rose Marcario published an op-ed essay in which she encouraged holiday shoppers to think about the environmental impact of over-consumption, and urged them to repair old clothing instead of buying new garments. Patagonia stores in eight markets, including Boston, New York, Denver, Portland, and San Francisco, hosted Worn Wear events on Black Friday, where customers could earn credits through Yerdle, a sharing economy app ...

Gen Z State Of Mind

... , whenever they want. And whereas Ys gave rise to the sharing economy, which accommodated their group-oriented outlook and limited funds, Zs will be more interested in acquiring their own possessions so they don’t feel dependent on others.Owning a car and house also align with Zs’ focus on amassing wealth. Not only are these traditional status symbols, but Zs consider it more financially savvy to possess these belongings rather than have access as needed. Given their monetization mindset, when they do ...

ReLuxe

... sharing economy and young people’s desire for access over ownership, both Ys and Zs expect to own more things when they eventually settle down—but teen Zs are even more so inclined than Ys. Growing up amid the recent recession has made them pragmatic realists who are selective about how they choose to spend their limited resources. That’s because when they buy something, they’re approaching it as a long-term investment. They may still purchase inexpensive fast fashion items from time to time ...

The Path

... appealing prospect among youth, even despite their having entered adulthood during a challenging economic climate. While they have adapted to alternative forms of ownership that speak to their penchant for flexibility, it’s their unique financial circumstances that have led them to champion the growth of the sharing economy, not their lack of desire to own a home, as the majority still wants to do so. In fact, young adults today very much aspire to be homeowners, with 22% of Ys having already purchased ...

Personal Property

... becoming more digital (e.g. movies, music, books), they don’t require as much room for physical items. And with their widespread adoption of resale platforms, they’re regularly ridding themselves of belongings they no longer use, while the sharing economy allows them to access home-related items and tools as needed rather than devote space to them as permanent fixtures. Moreover, as a notable number of Ys are foregoing parenthood (see No Kid[ding]), they simply don’t need space for as many people in ...

The Monetization Generation

... their friends pay to borrow their belongings, but Zs have grown up amidst the sharing economy where this has long been the case. In fact, they see nothing exempt from being rented or sold, and companies that leverage this mindset are emerging in response. Whereas youth in previous decades would typically have lent their class notes to a peer who was absent or didn’t catch all the material, startup StudySoup is helping college-aged Zs cash in for paying close attention in school; the peer-to-peer ...

Short Life

... digital sharing experience, Snapchat and its fellow “disappearing” message services give users free rein for unrestricted, unburdened play. Inspired by the freedom that ephemeral messaging affords, Ys are now seeking to put expiration dates on other categories, from goods to content to personal relationships. The growth of the sharing economy and related upsurge in rental service platforms (e.g., Rent the Runway, Lyft) provide a strong indication of individuals’ desire for fast, impermanent “fixes” in ...

Data

A&S Home and Family

... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...