Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... without going through the process of shopping. Even brands that are non-endemic to the fashion and style space can encourage young people to embrace their personal aesthetic in ways that aren’t represented through clothing, such as music and home decor. Rather than brushing style off as a function of vanity or materialism, brands can support young people in their quest to better themselves by becoming their Best Dressed.BRAND IMPLICATIONSYoung people are focusing on quality over quantity when it comes ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... Young consumers consider prices to be flexible as they attempt to maximize their return on spend, and brands have an opportunity to win their loyalty by offering strategic discounts and engaging in negotiation practices.Having come of age as consumers in the era of online shopping, today’s youth have a different perception of price than past generations do. Prices are more public than ever, easily searched, compared, and evaluated, and young consumers who have only known such a time of retail ...
Hi & Buy Jun 15, 2017 retail apps e-commerce shopping video ... Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.Gen Y made waves for being disruptors of myriad industries, from transportation to hospitality to healthcare, and now brands must continue to adapt to new developments as their Gen Z counterparts gain more purchasing power and influence. Although disruption isn’t generally a conscious decision, Zs are nonetheless impacting the ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... seem. During a Cassandra focus group where Gen Ys were queried about their last purchases, participants were quick to share both the sandwich they bought for lunch and their most recent big ticket purchase—complete with dollar amounts, even though they were not asked for them. One young woman volunteered the details of a $500 shopping spree at Sports Authority, while a young man shared his triumph of a dining table marked down to $1,000 at Pottery Barn. For them, it’s not personal, it’s just ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... get rid of or don't have space for.JOSEPH, 31, INI use Tradesy for selling because you can swap your item for something else. It's easy and very efficient to buy or trade.HEIDI, 24, MNThe buying side of the weCommerce sphere holds appeal equal to that of the selling side. Participants enjoy the serendipity offered by the resale market; unlike traditional retail which typically invites comparison shopping, weCommerce has less process attached to it, making it more novel and, thus, stress-free. A 26 ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... . Give them a trial run. - Young shoppers want to be confident in their purchase decisions, particularly as they are becoming more public about how they choose to spend their money (see Public Funds). They feel a need to do their due diligence when shopping, ensuring something is worth the expense by closely examining its specs. They increasingly long to test out products, giving rise to the try-before-you-buy model for apparel and accessories in particular. Today, it’s relevant for all brands to ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... obtain membership perks that such offer. Consider reimagining your existing loyalty credit card programs as membership programs. For example, Restoration Hardware’s Membership Program offers, for a $100 annual fee, 25% off all RH brands as well as range of complimentary services ranging from interior design to concierge assistance.Young people are craving a sense of community when shopping. Brands should consider ways to create this within their product or ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.As the retail landscape has evolved, department stores, high streets, and malls find themselves facing competition from unexpected quadrants. As the experience of shopping has grown to be as important as the acquisition of products, young consumers are disrupting shopping (see What’s In Store). Likewise, young people are looking to ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.Technology has afforded shoppers superpowers of sorts; they can access virtually any product at the click of a button and compare prices with ease, meaning that selection and sales are no longer the major differentiators they once were when choosing among retailers. In this modern shopping landscape, in which many stores offer the same or similar products and ...
