SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... shoppable livestreams to get the word out about their new skincare products. The brand has been tapping into skincare experts and beauty influencers, such as YouTube beauty guru Jackie Aina, who helped introduce the brand’s new neck serum. The brand also offered a free gift with purchase to inspire sales. Livestreams via Vimeo, Instagram, and Bambuser are giving Dermalogica the chance to connect with consumers while simultaneously providing a seamless skincare shopping experience. ...