17 results for '"social consciousness"'
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Macrotrends

Venture Consumers

... fundamental value system that aligns with the consumer’s own. When Ys choose to spend money on a product or experience, they think of it as asserting their support for the company behind it. In short, they are not merely consuming, but are purposefully contributing to that company’s success.While this sentiment used to apply almost exclusively to the arena of social consciousness, Ys are now taking a broader view of the investment approach. As uber-fans of their favorite brands, they want not only to show ...

Purposeful Pop

... , vehicles for entertaining consumers, modern media drives more than enjoyment. Social consciousness is at the core of creativity nowadays, and both the entertainment industries as an entity and the individual creators within it are producing content that includes this in its themes; 74% of young people around the world believe entertainment should be a platform for societal improvement. This increases to approximately eight in 10 young people in the U.S., Spain, China, India, Indonesia, Nigeria, and ...

Data

Shopping, Retail & Brands Data

... 2020Very Important Summary Good customer service | Affordability | Great design | Innovation | Personable | Social consciousness This Is LuxuryWhich of the following, if any, do you agree with when it comes to luxury?Retail Exchange Report 2019Agree Summary An experience is more of a luxury than a product | The more exclusive an item is the more it's a luxury | I feel better about myself when I make a luxury/high-end purchase Shopping AttitudesWhich of the following, if any, do you agree with ...

Brands & Social Causes

... events IMPORTANT BRAND QUALITIESHow important, if at all, are each of the following brand qualities? Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Convenience or easy access | Great design | Innovation | Personable | Social consciousness | Creates community | Entertaining marketing BRAND OFFSETSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important for brands to ...

Brands And Marketing

... | Innovation | Convenience or easy access | Personable | Social consciousness | Transparency | Great design | Entertaining marketing Affordability | Good customer service | Convenience or easy access | Innovation | Transparency | Social consciousness | Great design | Personable | Entertaining marketing More than two-thirds of youth think innovative brands are as good for society as socially conscious brands, and a similar number admire brands more for innovation than social ...

Brands And Activism

... think brands should be involved in this overall | Contribute money to | Provide information about | Advocate for | Create a marketing campaign about | Promote involvement in (e.g., the Vote or Die campaign) Getting involved for the sake of publicity isn’t acceptable, with six in 10 young people saying they think less of brands that do so.Six in 10 U.S. and UK youth think less of brands that lobby for political candidates. BRAND CONSEQUENCESA brand’s decisions about its social ...