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Macrotrends

The New Social Norms

... alcohol. Meanwhile, the perception that young people are addicted to social media doesn't ring true for most Ys and Zs today. More and more, they're taking time away from such platforms because it causes stress and rarely enhances their friendships, particularly as social media has become less social; more than half of youth in the U.S. and UK say that social media platforms are less relevant to their life than they were a year ago. The stereotype of young people craving constant communication with ...

DND (Do Not Distress)

... them.SUFFERING FROM SOCIAL OVERLOAD Whereas Boomers and Gen Xers could determine when they wanted social time and when they didn't, socializing is "always on" for Ys and Zs. The ease with which their friends can contact them today by text message, chat apps, and social media means there's always messages, tags, and posts they can be missing, and it's become socially acceptable to reach out to friends at any time. While modern youth strive to be present and mindful (see Presence of Mind), they find it highly ...

Some Other Time

... illogical pressure to be always at the beck and call of their friends, families, and employers. In fact, they have come to feel that to expect an immediate response from friends—as well as sending additional texts asking why one isn’t responding—is rude as it places too much demand on others. They’re sensitive having been on the other end of such an experience themselves. Youth today recognize a need to check out occasionally from the constant lure of their phones, social media, and even ...

Global Social Trends

... A snapshot of the cultural trends impacting global youth's social lives - GERMANY: JOIN THE CLUB - In a world in which social media is making us less social (see Anti-Social Media), Germany is maintaining a strong focus on face-to-face socializing through Vereine: clubs dedicated to sports and other cultural activities for almost every possible interest. Vereine are highly organized and rules based, a sort of mini democracy that allow members to enhance their social lives in a ...

Job Search Party

... career path and the upswing in the gig economy have also led them to seek new jobs more often than their predecessors, requiring a renovation of the traditional job search to align with their expectations. As the workplace becomes more social to better serve young generations' preferences, the job hunt has as well. More companies are turning to social media to recruit potential employees, and some new search services resemble dating apps (see examples). Mediums that Ys and Zs are comfortable with in ...

All The Feels

... online and can pick up on cues embedded in a digital message or interaction. This talent for interpreting nuances contributes to their heightened sensation of empathy, as they easily recognize when others are in need of compassion. They’re also more likely than their Y counterparts to consider the feelings of others when they post something to their social networks. When social media gained popularity among Ys, it was used as a medium for showing off the best parts of their lives, even to brag ...

Social Live

... when they have a buffer of a screen. Zs also appreciate the passivity of live hangouts because it doesn’t require as much of an emotional investment. They don’t have to plan ahead to coordinate their social lives, but rather, they can just open their apps and see who is around to chill then and there. This doesn’t feel as needy as socializing on social media; users can be on their own schedule and if others want to hang out, they can jointly decide to do so. They still coordinate get-togethers on ...

Overboredom

... aspirational, while being bored implies that one doesn’t have entrepreneurial acumen—a social faux pas.It is hard to be bored as there is so much new content all the time on the internet. I use YouTube mainly when I'm bored.OLLIE, 15, UKEntrepreneurial values may be contributing to Zs’ fear of boredom, but their constant access to social media is fueling the fire. More than a quarter of Zs in the U.S. and UK, including nearly half of Trendsetters, feel that it’s hard to truly be bored today because ...

Glutton Goals

... . Decadent meals and culinary experiences create the shareworthy moments they’re hungry for; half of Z Trendsetters in the U.S. and 46% in the UK have shared something they’ve cooked or baked on social media. It’s no coincidence that many of the over-the-top meals and culinary experiences dominating Zs’ feeds—unicorn hot chocolate, fairy floss ice cream, trips to Magnum’s Dipping Bar and cookie Dō—are highly drool-inducing. For a generation going through adolescence in full ...

The Democratization Of Sports

... variety of young fan to remain relevant. In this way, Ys and Zs are leading the Democratization of Sports because they have claimed a seat at the table in determining the future of the genre. Modern young fans are armed with social media, broadcasting their own voices, turning to alternative sources for sports info, and redefining what and who matters (and doesn’t) when it comes to following and engaging with sports. The usual metrics of measuring sports fandom—namely live TV viewership—no ...