Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.That sinking feeling young people first felt when discovering a parent had friended them on Facebook is resurfacing again, this time with a new culprit. Instead of authority figures being the source of their chagrin, advertisers are the infiltrators spoiling ...
The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...
The New Social Order Dec 15, 2019 ... Trends across the influencer landscape are shifting—especially with the rise of micro-influencers who have more engaged, niche audiences—prompting brands to evaluate their specific goals when tapping into influencer marketing. The influencer economy is nothing new. For the last decade, influencers have been launching themselves into people's social media feeds, promoting a sunny, stylized version of their lives and pushing an astonishing variety of products—from sneakers and ...
Cassandra's 2021 Outlook Dec 16, 2020 ... themselves and actively building a life that resonates with and reflects their true selves.Inconsequential PlayYoung consumers are craving some time for Inconsequential Play, seeking out moments of levity, joy, silliness, and plain old fun across multiple downtime touchpoints. This includes the entertainment they consume, the social media they depend on, and the hobbies they’re taking up as they spend more time than ever at home.Navigating the New-borhoodYoung adults have a new perspective on ...
No Joy in Division Mar 21, 2020 ... See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.Society-at-large is increasingly polarized, which greatly affects the attitudes and behaviors of today’s youth. Between black and white, rich and poor, and young and old, consumers feel more distinct and divided than ever. When consumers identify themselves with certain labels, they divide the world into an “in” group (us) and an ...
Life For Like Dec 14, 2019 ... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...
The Impact Of Influence Dec 17, 2019 ... deciding who could influence when, as they owned the channels of distribution. But the inception of the Internet and social media shifted the flow of power. Online social networks democratized access to these channels in that everyday people could hop on their online blog or their Twitter account and have access to an audience, potentially numbering into the hundreds, thousands, or even millions. And those among the general population who could amass a dedicated, loyal following online—whether ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... with police in Hong Kong. Today’s youth are inclined toward personal participation, with the belief that the sum of their small acts can lead to change.For modern youth, who grew up on the Internet—especially Zs, who have never known a time without it—activism doesn’t just happen IRL; it can take place online, too. Three in 10 Zs in the U.S. and UK (30% and 27%, respectively) have shared information about a cause or issue on social media, as well as 28% of Ys in the U.S. and 26% in the ...
The Direct Connection Jun 21, 2019 ... rather their key characteristics. This is good news for traditional retailers because it means that modern youth aren’t as concerned or even aware of the model of distribution; rather, young consumers are aware of these brands because of their effective marketing strategies that span social media, subway ads, and podcast sponsorships, as well as their customer service policies that make trying new products easier. To wit, one-third of Trendsetters in the U.S. and one-quarter of Trendsetters in the UK ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... A snapshot of the cultural trends impacting global youth's social lives - GERMANY: JOIN THE CLUB - In a world in which social media is making us less social (see Anti-Social Media), Germany is maintaining a strong focus on face-to-face socializing through Vereine: clubs dedicated to sports and other cultural activities for almost every possible interest. Vereine are highly organized and rules based, a sort of mini democracy that allow members to enhance their social lives in a ...
