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Macrotrends

Glutton Goals

... what goes into their food and drinks, but they choose indulgent options anyways. There are some exceptions, however. Because Zs grew up during the crackdown on jumbo-sized soft drinks and high fructose corn syrup, they’re more inclined to choose bottled water over soda, which one quarter of Zs in the U.S. think “is as bad as cigarettes.” Indeed, high fructose corn syrup has been the enemy throughout Zs’ childhoods the way fat was for Ys, a generation raised on skim milk and Snackwells. Zs ...

Culture Spotlight On Mexico

... Mexican movies reach its theaters at a faster rate. Pop Off: Soda Sales SlumpMexico is known for its love of Coca-Cola and sugary soft drinks, but in a notable shift, young people are embracing an all-natural alternative known as Zega-Cola. Made in a village outside Oaxaca, Mexico, the drink is quickly becoming a favorite among young people and several restaurants are swapping out Coke to offer it instead. Created by a local carpenter and flavored with a recipe of cinnamon, lavender ...

UnWasted Time

... .  As it becomes less acceptable to drink to excess, use marketing and advertising to reflect youth’s penchant for moderation, emphasizing that alcohol isn’t necessary to have fun. Entertainment should also be reflective of this shift; rather than depicting Animal House-esque partying, portray alternate activities and smart drinking. - SOBER SOCIAL EVENTS FOR YOUNG ADULTS - Club Soda Drinks Festival Club Soda, a UK organization promoting mindful drinking, hosted a drinks festival featuring ...

Gaming The System

... million-dollar prize purses. As such, gaming, like any traditional sport, can become a career for those that work at becoming top players.Gaming can have a positive impact on people my age. If someone is really good at it, there is potential to earn a living from it.OLLIE, 15, UKThe image of a “typical gamer” has evolved. He or she is no longer a lonely person spending all their time in their parents’ basement chugging soda and substituting playing with friends with playing video games. Video games ...

Well Rounded

... mindset is among Ys. Wellness is not a passing fad for this generation but a way of life that will actively persist. With the media’s amped up coverage of health topics in recent years, they are armed with knowledge that is difficult to ignore; while they know soda is unequivocally unhealthy, they also know that they can still enjoy it in moderation as a treat, and can also offset its consequences with exercise. This wellness attunement isn’t only highlighting the importance of fitness and nutrition ...

Branding Trends

... consumers’ phones to create musical tracks and sound effects and even record vocals.Coca-Cola Selfie Bottle Attendees of Coca-Cola Summer Love, the biggest branded outdoor event in Israel, didn’t have to pause from drinking to take and share a selfie. Half-liter soda bottles were fitted with a special camera that sensed when consumers were tilting the bottle to drink. When elevated, the bottle snapped a selfie and automatically posted to the brand’s social media accounts, where consumers could tag ...

The Urge To Splurge

... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...

Parental Advisory

... craft soda rather than a craft beerWAYPOINT PUBLIC Waypoint Public in San Diego caters equally to parents and kids. For adults, it offers 30 taps and 300 bottles of various craft beers. For kids, it has provided an astro-turf covered play area complete with books and games. Everyone wins.ROCK AND BREWS The growing number of Rock and Brews locations around the country are often packed with families. The concept makes good on its rock and roll promise thanks to backing from Gene ...

Food Fixation

... level. I avoid energy drinks for sports; most people don’t know how much salt is in energy drinks, which is very unhealthy. CHARLOTTE, 12, PAMy mom makes me avoid soda, but sometimes I still drink them. SARAH, 10, MASustain is a powdered sports drink I like to add to my sports bottle. CONNER, 9, CAAny zero-calorie drink that is not water I usually stay away from. They scare me. ISABELLE, 13, CA82% OF Zs SAY THAT COOKING SKILLS ARE SOMETHING THEY HAVE OR WANT.37% OF Zs, INCLUDING 51% OF TEENS, HAVE ...