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Macrotrends

Purposeful Pop

... to follow the steps for betterment as well as improvement in society. It is really very effective to make a difference in the thoughts and actions of people.SHEETAL, 27, MUMBAI, INDIADressing For The CauseThe fashion industry is known for making statements—testing the limits of and setting the standard for style, creating a lookbook for society—but lately, the fashion statement du jour has been more literal than presenting the look of the season as lace or leather. Apparel brands are ...

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

The Self-Improvement Revolution

... largely shaped by their digital view of the world; they see more opportunities to better themselves than did previous generations of youth, particularly due to social media, and they also have more ways to personally do something about it. The ease with which they can improve themselves across any aspect of their lives nowadays—from their health, to their knowledge, to their productivity, to their personal style—has prompted them to do so frequently, trying different tools and strategies ...

Best Dressed

... Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.As they strive for self-improvement, young people are working on themselves from the outside in by turning to style as a tool for betterment. Rather than flipping through a fashion magazine like previous generations or scrolling through social media as they may be expected to nowadays, modern youth are relying on their internal compass ...

Game Of Life(style)

... connect with others around a common topic. The lifestyle that each sport represents gives them an enticing, easy entry point to get started, and this similarly provides an attractive means for brands to target young consumers, with two natural approaches for them to do so.Capitalizing On Cultural CuesSports and pop culture are so tightly intertwined that it’s hard to consider one without thinking of the other; like basketball and “swaggy” style, the two go hand-in-hand and influence each other. Just ...

Global Fashion & Style Trends

... Fashion trends popping up around the world.Global youth are challenging established norms in fashion as they use their personal style as a platform for expression that mirrors the ever-changing socio-political climate they are growing up in. Not only do 83% of global youth say fashion/style is important to their lives (though it differs by gender with 89% of global women saying this, compared to 78% of global men), but also, 76% of global youth follow fashion/style trends (with 85% of global ...

Art & Activism

... , ableism, economic inequality, and inclusivity for all. Melissa, a member of Gen Z said, “art is inseparable from activism. Art is a way to vent … and tell people about your experiences.” In times of crisis, such creative expression gives voice to what young adults are feeling but cannot say. This artistic output gives young adults a sense of style, strength, and solidarity while they demand change. In this section, we will discuss the rise in meaningful messages across artistic mediums such ...

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...