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Macrotrends

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

Transgender Voices

... The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.In recent years gay culture has been increasingly celebrated, both in terms of legislation and media representation. Young people are rallying around the causes of gender and marriage equality, and they praise figures who represent and support the gay community. But society is nonetheless far behind when it comes to accepting transgender individuals, and has ...

Global Movie Trends

... based in Alexandria, Egypt, where issues around sexuality are not prohibited but are still discriminated against, in order to encourage more queer film representation in the Middle East. Call Her Ganda Award-winning filmmaker PJ Raval premiered the documentary Call Her Ganda at the 2018 Tribeca Film Festival. The film chronicles the events surrounding the murder of a transgender Filipina woman named Jennifer Laude (whose mother colloquially called her Ganda, which means beauty in ...

Breaking Bad

... . Though the furniture retailer faced backlash, including boycotts and a bomb threat, IKEA stood behind its decision and continued embracing inclusivity thereafter. 1999: Began Featuring Transgender Individuals At a time when being transgender was hardly understood, let alone represented in marketing, IKEA released a spot in Spain featuring a woman who had recently undergone gender reassignment surgery. Following this, she buys new items for her home as part of her efforts to transform her life. 2002 ...

Pro-LGBT

... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...

PREPAREnting

... negative. Kids today are boldly autonomous and armed with the Internet: in our Gen Z report, we found that most would consult the web rather than their parents if they needed to figure something out. This has modern parents seeing the Internet as both a blessing and a curse. For example, they may have to worry about their 9-year-old Googling “What is ISIS?,” but they also have the advantage of the Internet raising tough subjects for them, such as transgender rights. I would like to always have an ...

Omnitainment

... developing a video series that offers viewers a peek into the lives of transgender and nonconforming individuals, due for release in 2017. The series is being directed by Silas Howard—who has directed episodes of acclaimed Amazon series Transparent and is a member of the trans community— and will highlight how the community retains its wit and resilience.MorningStar Farms Atlanta based hip-hop artist Stic Ibomu reformed his eating ways when he turned vegan. His ...

Welcome To The Club

... foster a sense of community and belonging. Babetown is a Brooklyn-based pop-up supper club that hosts dinners for women and transgender and non-binary people in private homes. For $35 per head, guests can meet friendly new faces in a safe environment and get to know each other over a fresh-cooked meal. Over half of U.S. youth (52%) have either joined a supper club or are interested in joining one for the purpose of obtaining a sense of community where they live, as are 45% of UK youth. Just as supper ...

10 Gender Takeaways

... series of ads that promoted inclusivity. UNITED COLORS OF BENETTON, known for racial, cultural, and gender inclusivity in its ads, last winter ran a campaign featuring the transgender model Lea T and model Mario Gallo, who has a prosthetic leg, in an effort to “fight against hate and discrimination in all its forms.” - BEING GENDER INCLUSIVE, NOT GENDER RESTRICTIVE - It’s crucial for marketers to remember that even if their product or service is gender specific, it doesn’t need be explicitly gender ...