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Macrotrends

The Right Moves

... into a full-time experience, young Australians are credited with sparking the modern version of this trend, in which free spirits residing in their vans join the gig economy to fund their lives, or become social media influencers to use that very life to turn a profit. As The Optimization Generation that wants to get the most out of the least, Ys prioritize travel and don’t want to be weighed down by lots of possessions, so the vanlife lifestyle suits them. And although many such influencers became ...

(Pas)Sport

... Youth consider sports a key part of the travel experience, with many planning trips around watching and playing games, or aspiring to do so.Young generations crave local immersion when they travel, wanting to connect with the people, history, and lifestyle of a place, including getting a taste for the activities reflective of that region. To that end, they’re increasingly engaging with the sports culture when visiting a destination—both as spectators and participants—because ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...