378 results for '"video"'
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Macrotrends

Hi & Buy

... in funding, is a peer-to-peer marketplace presented through a video platform that wants to be the new and improved eBay for Zs. Targeting teenagers in the U.S. and UK, the app allows users to create short Snapchat-like videos complete with messaging, stickers, and filters to sell their products. Rather than trying to compete with the likes of P2P marketplaces on Amazon, LetGo, or even Facebook, Yeay is poised to be a new type of service specifically for Zs to "sell in their own style;" most users ...

Omnitainment

... forms but typically looks like a brand-created web series or promotional stories in magazines or on websites. Such content is catching on with young consumers (57% in the U.S. and 55% in the UK report having watched it), as evidenced by the early success of Chipotle’s “The Scarecrow,” a satirical animated video condemning big agriculture that is still garnering views from youth. A 21-year-old man in Cassandra’s qualitative research explained the spot’s appeal: “Chipotle created the coolest ...

Geomarking

... Lithuania and Germany to Peru and Argentina—took part in this trend, creating “Gangnam Style” remakes that feature their local environment. Likewise, GEOmarking has manifested itself in the widespread response to the “Harlem Shake.” The original video, posted by teens in Australia, quickly spread around the world and inspired young viewers to create their own location-based remixes. More recently, the music video for “Happy” by Pharrell Williams produced similar, perhaps more poignant, results. It was a ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

POPulism

... was President Obama’s appearance on “Between Two Ferns” in March. While right-wing pundits were quick to deem the stunt undignified, the numbers told a different story. The video resulted in a 40% jump in traffic to Healthcare.gov and what Kathleen Sebelius later called a “Galifianakis bump” in enrollment in the days that followed—boosting the program toward its subscriber goal of seven million. The video’s additional success as an authentically entertaining bit of content has blazed a new trail ...

The Webfluencers

... singers hoping to get discovered, YouTube has long been the go-to platform—but Vine may soon claim this role. Brooklyn-based singer/songwriter Nicholas Megalis entertains his 3.3 million followers with song hooks and raps in six-second spurts, and comic ditties on topics ranging from gummy worms to toilet paper to brushing his teeth. Megalis has created Vines for Trident and Virgin Mobile and from the MTV Video Music Awards red carpet. Most recently, he released a single on iTunes called “Forget It in ...

Video Game Time

... basketball, football, baseball, soccer, or any physical sport for that matter. Their game is eSports, competitive video gaming watched by a growing audience of young people, including 61% of young adults in the U.S. and 55% in the UK, as well as 72% of Trendsetters in both countries. Just as Gen Xers took extreme sports to prominence in the 1990s, fueled the launch of the X Games, and found themselves dreaming of becoming the next professional skateboarder, younger Gen Ys and especially Gen Zs are ...