The Retail & Spending Perspective Apr 28, 2020 ... purchases. What’s more, more than a quarter of Millennials1 (26%) say they don’t make enough money to pay their regular bills, making them the most financially pressed generation right now.But beyond life stage, Millennials’ past experiences are also significantly shaping their response to the Covid-19 crisis. This generation went through the Great Recession at another key moment in life—when they first hit adulthood—and thus had the deck stacked against them in many ways, making it hard for ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... with police in Hong Kong. Today’s youth are inclined toward personal participation, with the belief that the sum of their small acts can lead to change.For modern youth, who grew up on the Internet—especially Zs, who have never known a time without it—activism doesn’t just happen IRL; it can take place online, too. Three in 10 Zs in the U.S. and UK (30% and 27%, respectively) have shared information about a cause or issue on social media, as well as 28% of Ys in the U.S. and 26% in the ...
Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... of the areas we cover here in the Betterment Report, including fitness, learning, socializing, and more. As you can see, young adults are taking self-improvement seriously, finding ways to incorporate it into their day-to-day lives and achieve their goals. Bailey, 21, Columbus, OH. Lillian, 22, Cambridge, MA. Adam, 26, Atlanta, GA. Sarah, 28, Washington, DC. Alphonso, 29, Santa Cruz, CA. Lily, 21 London, UK . Patrick, 25, Colchester, UK . Nathaniel, 33, London, UK. Tom, 33, London, UK ...
Shop Talk Mar 17, 2019 ... a collection of DTC brands that allows young consumers to physically interact with the brands and products they follow online; and Canada Goose locations that enable consumers to try on their luxe coats in a cold room set to -27 degrees to put the brand’s promise of insulation to the test.Approximately one-third of Ys and Zs in the U.S. (34% and 32%, respectively) consider shopping to be entertainment, whereas fewer Xers and Boomers say this (30% and 26%, respectively). Though numbers are lower ...
A Defining Moment Mar 24, 2020 ... one another in this time of need.”VICTOR, 14, IL“I want to hear about how they’re going to protect their workers… in times like this everybody deserves paid leave, and the good compan[ies] will do this.”SHELBIE, 26, CAThere are also emerging examples of solidarity and camaraderie as people come together to unite against Covid-19, leading us to believe that the epidemic could, in fact, work to mitigate polarization. Stories of young people helping older generations and each other during the ...
Dream Team Mar 19, 2017 gaming play sports ... entry point to get involved and learn about the game, as well as improve one’s ability to join the conversation around sports in the workplace or at school, which is a reason why 26% of U.S. participants enjoy fantasy sports. For more experienced fans, participating in a league helps them continue to grow their expertise and gives them a constructive outlet to utilize the sports data widely available today (see Numbers Game). As one 34-year-old young woman told us in a focus group, “It heightens my ...
OK, Boomer! Mar 23, 2020 ... CENTURYIn 1970, LIFE magazine commissioned a study to interview 26 million Americans between the ages of 15 and 21. This study, which captured leading edge Boomers when they were roughly the same age as today’s Zs (Boomers were 15 to 21 years old in 1970; Zs are 14 to 23 in 2020) was entitled “Change yes – upheaval, no.” It debunked some of the conventional wisdom of the time, which suggested that Baby Boomers were on track to completely disrupt the social order.“What will become of this country when ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... . Additionally, last summer, UK telecommunications company Sky hosted a literal Game of Thrones marathon in Italy where people ran 26 miles while watching the show projected on the screen of a moving truck. Although such stunts may seem extreme, they appeal to young consumers’ desire to be more deeply immersed in the content they care about and to have share-worthy experiences. On a more basic level, we're also seeing a rise in thematic scavenger hunts around entertainment properties. For instance, city ...
Data Mine Sep 19, 2018 ... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...
Global Home & Away Trends Dec 03, 2018 ... expansion that is only forecasted to continue to grow at a rate of 30% a year for the next five years. Half of China’s population—700 million people—used sharing services last year, compared to the quarter (26%) of U.S. adults who did the same. Intense consumer demand for these products and services is driving cutthroat competition between the country’s top tech titans, especially as 31 sharing service “unicorns” (companies valued at over $1 billion USD) look to increase their scale and ...