The State Of The Sub/Urban Dec 15, 2018 ... photo and sketch walk sessions, while its revamped Palo Alto store features potted trees and plants along the walls to serve as a calm space within the city. Even brands that don't have a brick-and-mortar presence can create pop-ups to offer calming spaces that provide relief from the demands of city life, much like Ketel One recently did in London by opening the city's first Clear Air Bar. The space was filled with plants that are most effective for removing common toxins in the air and the liquor ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... and make deleting planned posts a top priority: During the Aurora shooting in 2012, Women’s Health magazine forgot to cancel a scheduled tweet, which ignited much criticism among the public. The post was particularly problematic as it contained the word “bulletproof.”Ice cream brand Cornetto UK upset people when it posted a poorly timed Facebook status expressing joy that it was a Friday on Remembrance Day. People quickly attacked the brand for being thoughtless. Entertainment brands also need to ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.The act of shopping used to have a fairly narrow definition. It was contained within specific locations, like malls and shopping strips, and restricted to business hours. With the advent of the Web and then mobile tech, these parameters have of course dissolved—and, as a result, the very definition of what it means to “shop” has expanded. Today’s young consumers are less likely to ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... because they don’t want to become separated from a work and they feel a void when they’ve finished consuming it. Getting to know the making of content fills an emotional need and extends the life of entertainment. There’s less of a letdown when entertainment ends since the magic of what one has been consuming can be understood from another angle—not just that of the consumer but also that of the creator. Youth don’t care to get this involved in understanding every piece of entertainment they ...
Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
Global Digital Trends May 30, 2018 ... account during the release of its Cruise 2019 collection in Paris. The avatar’s Instagram feed features photographs of her wearing luxury clothing by brands such as Versace, Giambattista Valli, and Jeremy Scott.Alex Hunter Game developer EA Sports has created a virtual soccer star, Alex Hunter, ahead of the release of the new FIFA 18 game for Playstation 4. Players have the option to play as Alex, who signs a deal with Coca-Cola and shoots a commercial in one of the game’s scenes. MAGIC OF ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... can also contribute to the movement by becoming a megaphone for players to communicate with consumers. Instead of offering a magical tonic for society by offering hope as a distraction from reality, the political and social activism seen within the sports industry is a reflection of society’s progress, particularly driven by young players’ and fans’ desire for social change. As various issues arise among the general populace, the sports community will respond in kind, advocating for change and ...
Global Food & Beverage Trends May 28, 2018 ... interactive Glenfiddich Virtual Infinity experience let visitors sample the brand’s three Cask Collection whiskies and write their own 3D tasting notes within a virtual world. Guests were encouraged to identify the key tasting notes of each expression before putting on their VR headsets, at which point they were virtually transported to Glenfiddich's warehouse in Scotland to watch how the magic happens.Macallan When visitors to Baptiste & Bottle in the Conrad Chicago Hotel in Illinois order the ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... boost from within,” and Free People sells "ingestible beauty" products that make up more than a quarter of its sales, according to Business of Fashion. It's not surprising, then, that vitamins and supplements are entering the customization space as well, as the idea that a magic pill works for everyone doesn't resonate with Ys and Zs. Companies such as Zenamins and VitaFive customize daily vitamin packs based on individual needs, while brands like Vitamin Lab offer an entirely personalized vitamin ...
Pop In Jun 21, 2018 ... having a physical or digital output. Brands will need to reflect global youth's desire for this immersion by giving them spaces, tools, and platforms, as well as encouragement, to insert themselves in a brand's creation.Global youth don't consider themselves merely consumers of popular culture; they see themselves as just as valid as stars. Brands should help elevate consumers into this role in popular culture by offering merchandise and packaging that makes them a star within the context of their ...
