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Macrotrends

Influence Buy Category

... their followers are most likely to make. Across the board, we found that youth that follow influencers in a certain category are also likely to make purchases in that category (those following beauty influencers are likely to make beauty and grooming purchases, those following cooking influencers are likely to make purchases in the cooking category, etc.)—but what we also found were adjacent categories worth your exploration. The following infographics display our findings, which present a ...

Hi & Buy

... that is both digital and live makes online shopping more exciting, more emotional, and more personal, while still allowing them to conduct business and purchases products in a way they’re comfortable. The interconnectedness of this new kind of online shopping is drawing Zs in, encouraging them to say Hi & Buy as they enjoy a social-first shopping experience that feels more memorable and satisfying. - Live Online Shopping Experiences - Yeay  The app Yeay, which recently closed on $4.9 million ...

Buy Not

... , like buying things to last a lifetime rather than making cheap purchases.ELIZABETH, 33, UKThis Buy Not consumer awakening has been particularly driven by the holiday season. From Black Friday to Cyber Monday, consumers’ wallets are now tugged at in a far more invasive manner than in the past. As participants noted in qualitative research, there’s a perception that most retailers are in constant sale mode, which sometimes makes young people perceive these retail “holidays” not as a privilege but as ...

Live, Not Buy: Gen Z Activism

... activists and doers by nature. What’s more, Zs were raised by Gen Xer parents who instilled a sense of pragmatism in them. They take activism a step further, looking at it not as actions they take, but as a way of life. Having causes and issues to support is part of Zs’ identity, and they expect that they and their peers showcase their values and the things they care about not just in person but also online. Furthermore, Ys’ identity as idealists and Zs’ identity as pragmatists affect their approach to ...

Side Buy Side

... Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.Although youth have always held much influence over their friends in terms of what they do and buy, it's never been more prevalent as it is for Gens Y and Z given that today, young people are influencing their friends both online and off, and as much passively as they are purposely. Modern youth are simply more exposed to what ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...