Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... superhero poster campaign was launched across Australia, in which passersby could superimpose their face onto the characters. Interactive touchscreen panels allowed people to pick one of the heroes, and then their photo was taken to be overlaid on either Batman or Superman. Users then had the choice to share their “Super Selfies” on social media. Star Wars Studio FX Star Wars fans can make their own movies within the world of the franchise with the Studio FX app. The app includes 3D figurines of ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... ' Creativity" and Time's "Toys That Will Make Your Kids Smarter." It offers a hands-on gateway to understanding patterns related to meaningful concepts in science, technology, engineering, art and math by letting children build hundreds of models, from simple shapes to complex 3D constructions, using a shape-and-color coded system, allowing for open-ended play and discovery.MOLUKSwiss toy brand MOLUK seeks to make “innovative, sustainable products that don’t just entertain kids on a superficial level, but ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... France and Belgium, customers can bring in old items to receive a store voucher in exchange through the Second Life for Furniture program. In the UK, a reverse vending machine allows people to receive vouchers for free coffee in exchange for used compact fluorescent light bulbs. And in 20 other global markets, IKEA picks up old mattresses to be recycled. In the future, the retailer plans to introduce initiatives that make it easier to replace lost or broken parts, mainly through 3D printing. - 3 ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... are trying to lose weight, Lean Cuisine created a browser extension that filters the word “diet” from blog posts, articles, and social media feeds. In addition, it created a 3D printed box that plugs into one’s TV to mute the volume whenever the word diet is uttered. The brand coupled the initiative with a donation to Girls Leadership. At the time of publication, the filter had caught and censored nearly 2 million conversations about dieting.TRUMP FILTER The mere idea of Donald Trump becoming ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... instructions, a culinary technique card, and creative activity cards with the necessary materials to get families eating and talking with one another. WEETABIXWeetabix aimed to increase children’s fruit intake at breakfast time with a campaign that turned its iconic oval-shaped cereal into fun characters called “Weetabuddies” by adding cleverly arranged pieces of fruit and toppings.BARILLALeading pasta maker Barilla teamed up with Dutch scientific research firm TNO to develop a custom 3D pasta printer ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... designers.• Thirteen-year-old Shubham Banerjee used a Lego robotics kit to build a braille 3D printer for blind people as a science project. Intel has invested in the product, known as “Braigo,” with the goal of developing it for the consumer market.• Eleven-year-old Sebastian Griffith’s Brickjest project translated—with the help of his English professor father—late author David Foster Wallace’s masterwork Infinite Jest into a series of detailed Lego scenes that went viral online among the pop ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... comfortable with sharing code and files for 3D printing so others can benefit from what they make. This is only fitting giving Zs’ penchant for collaboration, crowdsourcing, and co-creation. They aren’t as focused on getting individual credit for their ideas as they are about working together to create the best ideas. They recognize that there’s more opportunity to innovate, solve problems, and help everyone become smarter if they share their knowledge, as opposed to withholding it. Zs want to share ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... second screen. After Nike athletes made a notable play, Google released real-time ads on the web and invited fans to celebrate, remix, and share the moments that just occurred. They could view 3D versions of the star athletes and make their own digital posters with headlines, filters, and stickers to share on social media. Gap’s “Play Your Stripes” campaign is an augmented reality experience that invites consumers to create different sounds by activating their webcam and strumming their striped ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... explored the universal theme of love. Using facial recognition technology that can detect the shape of a user’s lips through their webcam, Google created an online experience that allowed people to send digital love letters, sealed with virtual replications of their unique kiss. Location data was also incorporated, enabling participants to view their messages’ journeys in 3D, complete with local landmarks and StreetView images. - 4. FOSTER ONE-TO-ONE CONNECTIONS - Ys have never known a time in which ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... available per show, establishing an unusual dichotomy between the venue’s cavernous size and the audience’s diminutive one. Attendees were arranged around the perimeter of the performance area, making the show “resemble a ceremonial rite,” as the New York Times reported. The production featured both a director and a creative designer.German electronic music pioneers Kraftwerk played a series of performances at MoMA in Manhattan last year. Tickets to the multimedia 3D shows were so limited that fans ...