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Macrotrends

The Cassandra 2023 OutLOOK

... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...

Live, Not Buy: Gen Z Activism

... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...

Would You(th) Care For A Cause?

... and dear to those in this cohort (see asset above). Ys, who are more apt to buy into support of a social cause or political issue (and more likely to pull support for a brand that does not support the same causes or issues) will feel good exchanging their capital for these kinds of innovative products and services—their dollar is their vote. Bonus points if you position your cause-oriented product or service as a luxury, in the way that a S’well has, which will create even more excitement ...

Influence Buy Category

... their followers are most likely to make. Across the board, we found that youth that follow influencers in a certain category are also likely to make purchases in that category (those following beauty influencers are likely to make beauty and grooming purchases, those following cooking influencers are likely to make purchases in the cooking category, etc.)—but what we also found were adjacent categories worth your exploration. The following infographics display our findings, which present a ...