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Influence Buy Category

... The following piece compares the influencer categories modern youth follow against the categories in which they make purchases to provide insight on how your brand can tap into new areas of interest and drive ROI.Cassandra asked young consumers about the influencer categories they follow, as well as the categories in which they’ve made purchases. The data from these two questions was analyzed to discover the correlations between the influencer categories modern youth follow and the purchases ...

Live, Not Buy: Gen Z Activism

... organization or campaign. For Zs in the U.S., this number has dropped 10 percentage points since 2016 (29%), signifying a trend away from this behavior. And while Zs’ donations have decreased, other non-monetary, more personal forms of activism have increased, such as engaging in eco-conscious practices (more on that below). Consider the youth-organized protests happening across the globe—from global student strikes for climate change to marches to end gun violence in the U.S. to violence clashes ...

Hi & Buy

... Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.Gen Y made waves for being disruptors of myriad industries, from transportation to hospitality to healthcare, and now brands must continue to adapt to new developments as their Gen Z counterparts gain more purchasing power and influence. Although disruption isn’t generally a conscious decision, Zs are nonetheless impacting the ...

Tips From The Influencer Industry

... new trends in what brands are asking for in the influencer marketing space?ENGINE: Brands are getting smarter about using data to better understand ROI and then using that knowledge to make better decisions about the influencers they work with or manage expectations from a campaign measurement standpoint. With so many influencers in the space, there is competition for work with brands that didn’t previously exist. Influencers now need to provide more empirical evidence they are they right choice ...

Race To Zero

... in a way that's less disruptive of their overall lifestyle, they can give “plogging” a chance. Originating from the Swedish phrase “plocka upp,” which means to pick up, plogging is becoming a worldwide exercise phenomena. Joggers set out armed with gloves and trash bags, picking up litter as they work up a sweat. Supporting the plogging movement or even hosting plogging outings is a simple way that brands can provide an easy outlet to consumers to help reduce waste. If brands aren’t providing the ...

Side Buy Side

... Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.Although youth have always held much influence over their friends in terms of what they do and buy, it's never been more prevalent as it is for Gens Y and Z given that today, young people are influencing their friends both online and off, and as much passively as they are purposely. Modern youth are simply more exposed to what ...

Buy Not

... attention, and with consumption messaging on the verge of a tipping point, they are beginning to find pride in opting out of a consumer culture that’s become too aggressive.I'm attempting to buy less when I can (or buy used). Not only is it difficult financially to keep up with buying new things and paying for housing, etc, but I'm conscious of the fact I don't need more things. In fact, I'm trying to minimize my possessions. This isn't always easy or possible, but it's something I value.ADAM, 26 ...