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Life For Like

... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...

Free For All

... do. What’s more, by discovering the specific activities that Ys and Zs choose to partake in, brands across all verticals can step in to support and inspire them through their passions.THE WORK-LIFE DEBACLEAcross generations, the workplace has seen cultural shifts that have defined and then redefined the purpose of work and free time. Baby Boomers, who worked to live, viewed work as a means to make money and pay for the lives of leisure they deserved; free time outside of work was a time to put ...

Need For Speed

... to spend in a physical store as they can order and pay for items online and simply swing by the store to pick up their purchase. Amazon has taken the concept of frictionless shopping one step further with Amazon Go, its highly disruptive contactless shopping store in Seattle. By replacing cashiers and self-checkouts with state-of-the-art image-capture tech, Amazon Go removes the need to take any additional action in order to purchase items—shoppers simply pick up items and leave the store ...

For Your Entertainment

... distribution mediums in shaping people’s behaviors. In the past, binge-viewing wasn’t an accessible option for most viewers. Audiences had to schedule their lives around watching their favorite shows because there was only one opportunity to view them via broadcast TV, but the advent of digital video recorders and streaming platforms made it possible to consume multiple programs and episodes at one’s convenience and leisure—and these attributes resonate across cohorts so much so that they’re willing ...