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Macrotrends

UnWasted Time

... from a desire to be healthier, the expense is often a driving factor now; nearly one in five of those who drink in the U.S. and the UK feel guilty when they spend money on alcohol. For Ys, who prize experiences, they want to be able to save their money for exciting adventures (see Go Big Or Go Home) rather than drop cash on expensive beverages on a standard night out. For Zs who are just coming of drinking age and prioritize products over experiences, we foresee them being more inclined to wait for ...

Go Big Or Go Home

... they want to give their kids great experiences while maintaining a vibrant social life. Everyone wants more than what is expected from every social experience nowadays...it isn't simple anymore. Everything is more elaborate and detailed when planning because we are so inundated with choices that we can now be picky and more demanding. ANA, 28, LONDONYs and Zs also have more resources to plan and find adventures, prompting them to do so regularly. Daily deal sites were one of the first ...

Branding Trends

... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Marketing Tips

... direction by adjusting their messaging to blend more seamlessly with the tone of each platform, but the onus is ultimately on social media companies to ensure they don’t kill consumers’ social experience in a bid to earn more advertising dollars. Snap Snap made headlines when it unveiled a recent redesign that effectively separates social and media into two parts of the Snapchat app. Users now see a left side of the app that includes chats and stories shared with, or by, their friends, and on the ...

ReLuxe

... more noticeable reflections of Ys desire to invest in themselves, they are also doing so through classes, podcasts, and entertainment that have nothing to do with wellness. As Ys see it, self-betterment is recession proof. In this way, Y luxury is inclusive while still maintaining an element of exclusivity, since one must have the time, means, and resources to undergo such a quest.I am willing to spend more on QUALITY items. Sweaty Betty is more expensive than Lululemon, but the quality is terrific ...

Soloists

... people and start chatting, it’s much easier to walk up to another person on their own and say hello. These fellow Soloists may become fast friends or simply end up as a blip in the stories of their lives, but in either case, such encounters can be enriching experiences. In this way, alone time also allows young people to escape their respective filter bubbles. They are using personal time to get out of the rut of doing the same things every night, purposefully using this time to experience new ...