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Live, Not Buy: Gen Z Activism

... activists and doers by nature. What’s more, Zs were raised by Gen Xer parents who instilled a sense of pragmatism in them. They take activism a step further, looking at it not as actions they take, but as a way of life. Having causes and issues to support is part of Zs’ identity, and they expect that they and their peers showcase their values and the things they care about not just in person but also online. Furthermore, Ys’ identity as idealists and Zs’ identity as pragmatists affect their approach to ...

Influence Buy Category

... The following piece compares the influencer categories modern youth follow against the categories in which they make purchases to provide insight on how your brand can tap into new areas of interest and drive ROI.Cassandra asked young consumers about the influencer categories they follow, as well as the categories in which they’ve made purchases. The data from these two questions was analyzed to discover the correlations between the influencer categories modern youth follow and the purchases ...

Hi & Buy

... that is both digital and live makes online shopping more exciting, more emotional, and more personal, while still allowing them to conduct business and purchases products in a way they’re comfortable. The interconnectedness of this new kind of online shopping is drawing Zs in, encouraging them to say Hi & Buy as they enjoy a social-first shopping experience that feels more memorable and satisfying. - Live Online Shopping Experiences - Yeay  The app Yeay, which recently closed on $4.9 million ...

Side Buy Side

... Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.Although youth have always held much influence over their friends in terms of what they do and buy, it's never been more prevalent as it is for Gens Y and Z given that today, young people are influencing their friends both online and off, and as much passively as they are purposely. Modern youth are simply more exposed to what ...

Race To Zero

... their own containers or use Nu Grocery's compostable paper bags for dry goods; jars are available to borrow for wet products with a deposit fee. People can also purchase an array of containers, canvas totes, or bulk bags from the store.Nya Carnegiebryggeriet Swedish brewery Nya Carnegiebryggeriet created the country’s first "recycled water beer" in conjunction with the IVL Swedish Environmental Research Institute, a government-owned organization that has been developing wastewater purification ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

To Your Heart's Content

... trend is also borne out in the increasing popularity of ambient videos. Videos of rainstorms, waves, and running water combine auditory and visual elements to generate relaxing background noise (and there are even relaxation videos geared toward dogs. Similarly, classical music is experiencing a resurgence, as modern youth seek out calming music to listen to while studying or working. Streaming fireplaces—complete with the flicker of flames and crackle of logs—have also taken off in ...

Welcome To The Club

... education (e.g., charter schools, magnet schools, etc.); the local store has been displaced by impersonal big box suburban supercenters and online retailers; and people are skipping the library and using electronic readers and ordering cheaper books online. As four in 10 young adults in the U.S. and UK say they don’t feel a sense of community where they live, they’re branching out and creating new ways to join IRL communities because they can’t rely on their immediate neighborhood or community fixtures ...

High Society

... products that boast multiple benefits, especially those that contain CBD. Cannabidiol, aka CBD, is a chemical found in the cannabis plant. While it doesn’t have any psychoactive effects, studies have shown that CBD possesses anti-inflammatory, analgesic, and anti-anxiety properties, and that can be used to treat a number of illnesses, including epilepsy, anxiety, and schizophrenia. In the last two years, CBD has seen quite a boom: the chemical can be found in everything from sparkling water to gum to ...