DRINK (SOM)E OF THIS Mar 10, 2021 food & beverage hygiene marketing ... recent podcast. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night. Read below to learn all about the beverage, why sleep hygiene is absolutely essential, and explore some Cassandra research around health and sleep that further supports Som's market positioning. - Q&A - What’s the intro to the Som brand? Som is an 8 oz. sleep drink, we’re the opposite of an energy drink. You drink it 30 minutes before you go to bed and it helps you fall ...