Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... a fleeting fad. To older generations, the idea of wearing athletic attire in non-workout settings seemed strange, but the theme fit with young people’s casual and comfortable lifestyle. Such is the case with branded sports attire and merchandise, and not just the traditional kind. What constitutes as merch is broadening now that companies are expanding beyond their core offerings and becoming “lifestyle brands,” meaning beauty and grooming products, accessories, housewares ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... album, so can their fashion. Providing fans with this kind of bonus access not only engages them further but also turns them into a walking promotion for the entertainer. Youth are inclined to rep the entertainers they enjoy; 52% of U.S. youth and 48% of UK youth like to buy clothing and accessories from entertainment personalities of whom they are fans, and Trendsetters are even more likely to sport such styles, with 61% in the U.S. and 58% in the UK doing so. Kanye West, Life of Pablo When Kanye ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... CabellFollowing in the pioneering footsteps of Everlane, new online-only accessories brand Oliver Cabell is seeking to disrupt the luxury fashion category through its direct-to-consumer line of affordable, unisex Italian-made bags. All products tout a "price breakdown" that explains how the brand arrives at its list price, with dollar amounts for each step of the production process: materials, labor, transit, and duty. The brand underscores its fair pricing by also listing the traditional retail ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... -year-old woman in a focus group said that she enjoys browsing Depop as much as she likes scrolling through Instagram. In fact, she’s become so attuned to the depths of modern weCommerce shopping that she recently instated a new consumer rule for herself: she doesn’t buy any new apparel or accessories because she believes that everything she could want is likely already out there in the circular economy. Moreover, much of weCommerce’s allure hinges on modern resale venues’ emphasis on community ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... . Give them a trial run. - Young shoppers want to be confident in their purchase decisions, particularly as they are becoming more public about how they choose to spend their money (see Public Funds). They feel a need to do their due diligence when shopping, ensuring something is worth the expense by closely examining its specs. They increasingly long to test out products, giving rise to the try-before-you-buy model for apparel and accessories in particular. Today, it’s relevant for all brands to ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... can select any style in any color combination and further personalize them with add-ons, such as different shoelaces and their name or initials. The same can be said when choosing a cellphone, between deciding upon the device itself, cases and accessories, and engravings. However, as there are more brands today providing an increasing number of customization options, youth report that it’s too much to keep up with. They feel an obligation to explore all the variations and believe that not doing so ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... - OllieShared luxury lodging startup Ollie is on a mission to revolutionize the living experience for urban renters. Like a high-end WeLive, the company provides professionally designed, fully-furnished studios and shared suites, lifestyle-relevant services, ambitious amenity spaces, and unique community engagement opportunities.ArmariumInvite-only app Armarium grants women access to luxury ready-to-wear apparel and accessories from dozens of top designers, including Alberta Ferretti, Jimmy ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... , demonstrating the power of love.Boba Colorado-based baby carrier and accessories company released an ad called “You Made Me a Mother” showing several moms each talking about their journey with their child from pregnancy through the first few years of his or her life. The sentimental spot highlighting the joy their child brings, despite the challenging moments, went viral, and HarperCollins has since turned it into a children’s book. - 8. Encourage quality family time. - In today’s fast-paced world, it can ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... designations from its children’s Halloween costumes, instead labeling all outfits “for kids.” It likewise switched to generic, gender neutral tags on lunchboxes, backpacks, and other accessories.LAND’S END When a mother of a 9-year-old girl posted an open letter on Land’s End’s Facebook page expressing her displeasure with its boys-only science collection, the brand responded by introducing a line of science-themed shirts for girls. GENDER-BLIND COSTUMES A father’s Facebook post about his 3-year-old ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... secure a nanny who will take care of children from each participating household. An Airbnb for high-end dresses and accessories, Style Lend is aiming to be the go-to platform for sharing coveted items sitting in women’s closets. The peer-to-peer marketplace allows women to borrow items at a tenth of the retail price while, at the same time, allowing them to monetize their dresses and accessories by lending them out without having to sell them.Sunshine crowdsources users ...